Maslow's Pyramid: The Hierarchy of Needs

Watch this short video about Maslow's Hierarchy of Needs, a major motivation theory. As discussed in the video, Abraham Maslow believed that there are five levels of needs that individuals try to fulfill:

  1. Basic needs (physiological needs)
  2. Safety and security (psychological needs)
  3. Belonging and love (psychological needs)
  4. Esteem (a psychological need)
  5. Self-actualization (a self-fulfillment need).

Evaluate the potential marketing implications of each level of need.


Source: Robin Wollast, https://www.youtube.com/watch?v=R8JnUCeX96I
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Tuesday, October 11, 2022, 1:05 PM