Maslow's Pyramid: The Hierarchy of Needs
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Watch this short video about Maslow's Hierarchy of Needs, a major motivation theory. As discussed in the video, Abraham Maslow believed that there are five levels of needs that individuals try to fulfill:
- Basic needs (physiological needs)
- Safety and security (psychological needs)
- Belonging and love (psychological needs)
- Esteem (a psychological need)
- Self-actualization (a self-fulfillment need).
Evaluate the potential marketing implications of each level of need.
Source: Robin Wollast, https://www.youtube.com/watch?v=R8JnUCeX96I
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Tuesday, 11 October 2022, 1:05 PM