3 Ways to (Usefully) Lose Control of Your Brand

Watch this video about losing control of a brand's reputation. The speaker acknowledged that there could be limited control over the reputations of brands, companies, and people. He recognized that this loss of control is not always a negative matter. Examples are provided of brands and companies that have faced reputation challenges. Can you describe two strategies for a company to best manage the reputation of its brand, particularly given the many online forums for sharing information?


Source: Tim Leberecht, https://www.youtube.com/watch?v=_xMWqUe8FdU
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Last modified: Tuesday, October 11, 2022, 6:22 PM