iPhone Prices

This video gives an example of Apple's pricing strategy for the iPhone. This is an example of a product with very strong branding which can command high prices due to high consumer demand.

Source: Markus Heitkoetter, https://www.youtube.com/watch?v=XVyEgMFalKo
Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.

Last modified: Monday, July 11, 2022, 2:36 PM