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This video gives an example of Apple's pricing strategy for the iPhone. This is an example of a product with very strong branding which can command high prices due to high consumer demand.
Source: Markus Heitkoetter, https://www.youtube.com/watch?v=XVyEgMFalKo
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.
Last modified: Monday, 11 July 2022, 2:36 PM