BUS602: Marketing Management

Macroeconomic data, such as Gross Domestic Product (GDP), GDP per capita, rates of inflation, and so on, also help to paint a picture of the future. This video from the World Economic Forum provides a commentary on the global economy and its impending reset after the COVID 19 pandemic. There are short commentaries from a group of industry experts. As world business has become globalized over the past few decades, global economic analysis has become more relevant than country-specific economic analysis. Furthermore, economic analysis is data-driven, and data collection takes time. Therefore, we typically experience upturns and downturns in the economy before the data can substantiate the economic trends. COVID19 created a shock to the global economy, affecting numerous businesses and disrupting global supply chains. Economic growth estimates are accordingly amended and monitored as the uncertainty of economic growth persists.