BUS602: Marketing Management

There are several factors to consider when deciding upon the appropriate distribution channels of an offering. A primary concern is determining buyer preferences. In other words, providing a product or service to consumers when they want it and where they want it. Other considerations include distribution costs, the degree of control required by the supplier, etc.

A distribution video was presented in Unit 2, which discussed the factors to consider when deciding on a distribution strategy. This video reviews the strategic considerations a marketer must review to formulate a distribution strategy or plan best suited to the marketer and the consumer. Note the use of various distribution metrics in this video.