Elasticity of Demand
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This video lecture from the University of Massachusetts explains elasticity of demand. Note that marketers generally try to create inelastic demand curves by creating uniqueness in their offerings, where there are limited substitutes for their offerings.
Source: UMassEconomics, https://www.youtube.com/watch?v=ruJLCEBXqN4
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Last modified: Wednesday, 11 May 2022, 11:48 AM