Competitive Pricing Strategies
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This video gives seven different pricing strategies that marketers can use. This video targets small businesses and covers fixed and variable costs, margins, and pricing terminology. Note that the difference between variable costs and price is correctly referred to as margin, gross margin, or contribution margin. Profit is not earned by the firm until all fixed costs and variable costs are covered, as we discussed in our break-even analysis in Unit 7.
Source: GoDaddy, https://www.youtube.com/watch?v=1zlp4gAvh5I
This work is licensed under a Creative Commons Attribution 3.0 License.
Last modified: Thursday, 14 July 2022, 1:22 PM