BUS604: Innovation and Sustainability

You might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. Watch this talk, where the COO of Unilever makes the argument that including value, purpose, and sustainability in top-level decision-making is not just savvy; it's the only way to run a 21st-century business responsibly.

How can selling soap change lives? How can businesses make money and do good? How can company values lead to improvements in societal shared value?