BUS403: Negotiations and Conflict Management

Watch this video on the integrative or win-win approach. It assumes the parties can change the situation to create a solution where everyone gets what they want. Perhaps they will cooperate and approach a third party to fund their endeavor. Neither side is compromising (they are not giving up what they really want). The sides minimize their differences and focus on what they have in common. They understand each other's needs.

Collaboration helps everyone walks away with a favorable outcome. Remember to celebrate your victory with everyone who was part of the negotiation. It will help build your relationship and prepare for your next negotiation.