Six Differences between Good and Great Business Writers

Watch this video on the difference between "good" and "great" business writers. The speaker says great writers do the following:

1. Create a repeatable and thoughtful structure,
2. Communicate with precise words with elegant phrasing,
3. Prefer to get to the point but will sacrifice brevity for clarity,
   
4. Use correct grammar,
   
5. Adopt an upbeat, conversational, and warm tone, and
6. Welcome the opinions and criticisms of others so they can make improvements.