PRDV002: Professional Writing

Public relations (PR) staff do a lot of writing since their job is to generate interest and create a positive image for the companies they represent. Watch these two videos for pertinent advice from a PR professional.

In the first video, the presenter outlines the basic requirements of good PR writing. Most importantly, your messages should have a purpose so your audience pays attention. The content should be simple, unexpected and engaging, concrete or specific, credible, emotional, tell a story, and be strategic (i.e., you should write with the end in mind). Pay attention to the grammatical rules and writing conventions that appear in the AP Style Guide, watch your language, and use good form.