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    • Time: 40 hours
    • Free Certificate

    This is a graduate-level course. Today's business world relies more on data than at any other time in history. Data can help companies generate smarter business decisions, capture information, and enhance their overall decision-making processes. Today is a challenging time for businesses. Leaders and managers are responsible for delivering services and products to customers and stakeholders, which requires them to make strategic and operational decisions every day. It isn't easy to find a company or leader who wouldn't want to use data to make decisions since data is much more reliable than intuition. Without data, managers may base decisions on biases and false assumptions that cloud judgment and ultimately lead to poor decision-making. For example, Google created a department of People Analytics to help make human resource (HR) decisions using data. Google used performance reviews and employee survey data to answer its most challenging questions. Its data revealed that managers with specific performance characteristics improved employee happiness, which increased longevity at Google and, in turn, improved employee productivity.