Approaches to Sociological Research

Read this text, which describes the scientific method and how sociologists use it in their research. Pay attention to the six steps of the scientific method and the importance of reliability and validity in scientific research. Why is it important for sociologists to use the scientific method to learn about our social world?

 The city of Houston at night, with a full moon.


Figure 2.1 Many believe that crime rates go up during the full moon, but scientific research does not support this conclusion.

As sociology made its way into American universities, scholars developed it into a science that relies on research to build a body of knowledge. Sociologists began collecting data (observations and documentation) and applying the scientific method or an interpretative framework to increase understanding of societies and social interactions.

Our observations about social situations often incorporate biases based on our own views and limited data. Sociologists conduct experiments or studies that gather and analyze empirical evidence from direct experience to avoid subjectivity. Peers review the conclusions from this research and often repeat the experiments or studies or apply them to other contexts to validate them. Examples of peer-reviewed research are found in scholarly journals.

Consider a study on the relationship between COVID-19 and crime rates published in Crime Science, a scholarly journal. Researchers hypothesized that COVID-19 stay-at-home restrictions would lead to a drop in both street crimes and home burglaries. Researchers collected the data Swedish police used to track and project future crimes. They found that assaults, pickpocketing, and burglary had decreased significantly. In this way, researchers used empirical evidence and statistical analysis to answer the question of how COVID-19 restrictions impact crime rates. This chapter will explore sociologists' approaches and methods to conduct studies like this one.


Approaches to Sociological Research

When sociologists apply the sociological perspective and begin to ask questions, no topic is off-limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.

Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.


The Scientific Method

Sociologists use tried and true research methods, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or proving ideas right or wrong rather than exploring human behavior's nuances.

However, this is exactly why scientific models work for studying human behavior. A scientific research process establishes parameters that help ensure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.

The scientific method involves developing and testing theories about the social world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.

The figure shows a flowchart that states the scientific method. One: Ask a Question. Two: Research Existing Sources. Three: F

Figure 2.2 The Scientific Method. Six scientific method steps are an essential tool in research.


Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before – explanations of human behaviors and social practices and access to knowledge of other cultures, rituals and beliefs, or trends and attitudes.

In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but also to interpret and analyze data. They deliberately apply scientific logic and objectivity. They are interested in – but not attached to – the results. They work outside of their own political or social agendas. This does not mean researchers do not have their own personalities, complete with preferences and opinions. However, sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in research studies.

With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis. Typically, the scientific method has six steps, which are described below.


Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. "Are societies capable of sustained happiness?" would be too vague. The question should also be broad enough to have universal merit. "What do personal hygiene habits reveal about the values of students at XYZ High School?" would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.

In a hygiene study, for instance, hygiene could be defined as "personal habits to maintain physical appearance (as opposed to health)," and a researcher might ask, "How do differing personal hygiene habits reflect the cultural value placed on appearance?"


Step 2: Review the Literature/Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review, which is a review of any existing similar or related studies. A visit to the library, a thorough online search, and a survey of academic journals will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted, identify gaps in understanding of the topic, and position their own research to build on prior knowledge. Researchers – including student researchers – are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.

To study crime, a researcher might also sort through existing data from the court system, police database, prison information, interviews with criminals, guards, wardens, etc. It's important to examine this information in addition to existing research to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve a research study design.


Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an "if, then statement." Let's relate this to our topic of crime: If unemployment increases, then the crime rate will increase.

In scientific research, we formulate hypotheses to include an independent variable (IV), the cause of the change, and a dependent variable (DV), the effect or thing that is changed. In the example above, unemployment is the independent variable, and the crime rate is the dependent variable.

In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect the rate of income (the dependent variable)? How does one's religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by the level of education (the independent variable)?

Hypothesis Independent Variable Dependent Variable
The greater the availability of affordable housing, the lower the homeless rate. Affordable Housing Homeless Rate
The greater the availability of math tutoring, the higher the math grades. Math Tutoring Math Grades
The greater the police patrol presence, the safer the neighborhood. Police Patrol Presence Safer Neighborhood
The greater the factory lighting, the higher the productivity. Factory Lighting Productivity
The greater the amount of media coverage, the higher the public awareness. Observation Public Awareness

Table 2.1 Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.


Taking an example from Table 12.1, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, that this hypothesis can also work the other way around. A sociologist might predict that increasing a child's sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two related topics or variables is not enough. Their prospective relationship must be part of the hypothesis.


Step 4: Design and Conduct a Study

Researchers design studies to maximize reliability, which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group or that what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results are obtained as long as the cook follows the same recipe and uses the same type of tool. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a cup, the same result may not be replicated. Accurate tools and methods increase reliability.

Researchers also strive for validity, which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition; that is, they define each concept or variable in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represents the phenomenon they intended to study.

For instance, a study asking how tutoring improves grades might define "tutoring" as "one-on-one assistance by an expert in the field hired by an educational institution." However, one researcher might define a "good" grade as a C or better, while another uses a B+ as a starting point for "good." Researchers would have to use a standard operational definition for the results to be replicated and gain acceptance within the broader scientific community. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.

We will explore research methods in greater detail in the next section of this chapter.


Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate, categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they were addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or thinking of ways to improve their procedure.

However, even when results contradict a sociologist's prediction of a study's outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study but are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis, knowing that results may substantiate or contradict it.

Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions. Consider the concept of "increase in crime," which might be defined as the percent increase in crime from last week to this week, as in the study of Swedish crime discussed above. Yet the data used to evaluate the "increase of crime" might be limited by many factors: who commits the crime, where the crimes are committed, or what type of crime is committed. If the data is gathered for "crimes committed in Houston, Texas in zip code 77021," then it may not be generalizable to crimes committed in rural areas outside of major cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.


Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develop as the relationships between social phenomena are established in broader contexts and different circumstances.


Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework. While systematic, this approach doesn't follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes called an interpretive perspective, seeks to understand social worlds from the participant's perspective, leading to in-depth knowledge or understanding of the human experience.

Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects, including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.


Critical Sociology

Critical sociology focuses on the deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.


Source: Tonja R. Conerly, Kathleen Holmes, Asha Lal Tamang, https://openstax.org/books/introduction-sociology-3e/pages/2-introduction
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 License.

Last modified: Tuesday, September 5, 2023, 10:56 AM