BUS403: Negotiations and Conflict Management (2016.A.01)

This brief video traces the commercial, cultural, and political interests that created a national Hispanic identity in the 1970s and boosted the political clout of Mexicans, Puerto Ricans, Cubans, Salvadorans, Guatemalans, and other Latin Americans in the United States. Interestingly, it explains how these disparate cultures in America gained strength by developing a common identity. Global business leaders are realizing a need to identify and relate to specific cultures, even within the same country.