Topic outline

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    • Time: 29 hours
    • Free Certificate

    In this course, we will explore the entire selling process, from learning about your customers through the entire sales process, including follow-up, to maintaining customer loyalty. We will discuss different selling strategies to assess the customer's needs and how we, as consultative salespeople, can solve their problems with our product or service. Remember that marketing is all about the customer's needs: without sales, the company would not exist.

    In addition to the sales process, we will address how business technology has influenced sales practices. Business technology refers to the digital tools that help companies and their sales teams improve productivity and convert leads into actual customers. A salesforce can utilize many digital tools to enhance their productivity; these include CRM (customer relationship management) systems, sales prospecting tools, lead enrichment tools, outreach and email platforms, scheduling software, live chat, sales reporting tools, and many others.