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PRSM107: Crisis Communication
Sections
Course Introduction
Unit 1: Crisis Communication Introduction
Unit 2: Preparing for a Crisis
Unit 3: Using Social Media During a Crisis
Unit 4: Designing a Crisis Communication Plan (CCP)
Unit 5: Developing Strategic Messages
Course Feedback Survey
Certificate Final Exam
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PRSM107: Crisis Communication
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PRSM107: Crisis Communication
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Course Syllabus
Course Terms of Use
What Is Crisis Communication?
Handling Crises in Communication
Crisis Management
The Role of Public Relations in Crisis Management
Apologize, Deny, Justify, or Excuse: How Crisis Response Affects Perceptions
Social Networking Changes Everything
Red Cross Launches Social Media Disaster Response Center
Introduction to Social Media Strategy
Unit 1 Assessment
Planning
Crisis Communication Plan
PRSM107 Discussion Forum
Crisis Management Communications
What Is the FEMA Think Tank?
FEMA Think Tank Conference Call – February 2013
Crisis Management Communications
Press Conferences
PRSM107 Discussion Forum
Unit 2 Assessment
Current Trends in Electronic Media
Why You Should Tweet During a Crisis
Risky Business? Is a Social Media Policy Enough? Do Law Firms Need Social-Media-Insurance?
Internet Social Networking Risks
Avoiding Social Media Suicide: Optimizing PR
Interacting with Your Customers
The Old Spice Social Media Campaign by the Numbers
Social Networking Experiment Shows Effects of Mass Mobilization
Social Media and Emergency Management
Unit 3 Assessment
Crisis Communication Plan Nonprofit Toolkit
Crisis Communication Plan
Developing a Digital Communication Plan
Creating a Crisis Communication Plan
Tabletop Exercises: Three Sample Scenarios
The Importance of Public Relations: UPS Case
What Is a Message Strategy?
PRSM107 Discussion Forum
Succeeding in Media Relations
Crisis Communication in Social Media: Are You Ready?
Business and Marketing Ethics
Identifying and Prioritizing Stakeholders and Publics
Unit 5 Assessment
PRSM107: Certificate Final Exam
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