Interacting with Your Customers

Read this section and complete exercise 2. This exercise highlights one of Procter & Gamble's most successful social media campaigns. It features former NFL wide receiver Isaiah Mustafa, who points out the power of wearing Old Spice aftershave. For your convenience, you may find the article with embedded videos for this exercise below.

Click https://saylordotorg.github.io/text_exploring-business-v2.0/s13-06-interacting-with-your-customer.html link to open resource.