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PRSM107: Crisis Communication
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PRSM107: Crisis Communication
Sections
Unit 3: Using Social Media During a Crisis
3.3: Social Media Marketing
Brenna Ehrlich's "The Old Spice Social Media Campaign by the Numbers"
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Brenna Ehrlich's "The Old Spice Social Media Campaign by the Numbers"
Read this article and view the embedded videos as part of exercise 2.
Click
http://mashable.com/2010/07/15/old-spice-stats/
link to open resource.
◄ Exploring Business: "Chapter 9, Section 6: Interacting with Your Customers"
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Course Syllabus
Course Terms of Use
Rick Kelly's "What Is Crisis Communications?"
The Community Tool Box: Phil Rabinowitz's "Handling Crises in Communication"
Wikipedia: "Crisis Management"
Mitchell Friedman and Rebecca Anderson's "The Role of Public Relations in Crisis Management"
The University of Texas at Austin: Jeremy Simon's "Apologize, Deny, Justify, or Excuse: How Crisis Response Affects Perceptions of Company, CEO Differently"
Diana Ennen's "Social Networking Changes Everything"
Zoe Fox's "Red Cross Launches Social Media Disaster Response Center"
Colorado Nonprofit Association: "Introduction to Social Media Strategy"
Unit 1 Assessment
Exploring Business: "Chapter 6, Section 2: Planning"
Crisis Communication Plan
PRSM107 Discussion Forum
Institute for Public Relations: Timothy Coombs' "Crisis Management Communications"
Federal Emergency Management Agency: "What Is the FEMA Think Tank?"
Federal Emergency Management Agency: "FEMA Think Tank Conference Call - February 2013"
Institute for Public Relations: Timothy Coombs' "Crisis Management Communications"
Business Communication for Success: "Chapter 17, Section 4: Press Conferences"
PRSM107 Discussion Forum
Unit 2 Assessment
Understanding Media and Culture: "Chapter 16, Section 4: Current Trends in Electronic Media"
Dave Fleet's "Why You Should Tweet During a Crisis"
Jayne Navarre's "Risky Business? Is a Social Media Policy Enough? Do Law Firms Need Social-Media-Insurance?"
Federal Bureau of Investigation: "Internet Social Networking Risks"
Amy Bermar and Corinne Federici's "Avoiding Social Media Suicide: Optimizing PR"
Exploring Business: "Chapter 9, Section 6: Interacting with Your Customers"
U.S. Department of State: Stephen Kaufman's "Social Networking Experiment Shows Effects of Mass Mobilization"
Martin Anderson's "Social Media & Emergency Management"
Unit 3 Assessment
Colorado Nonprofit Association: "Crisis Communication Plan Nonprofit Toolkit"
Business Communication for Success: "Chapter 17, Section 3 Crisis Communication Plan"
Justin Levy's "Developing a Digital Communication Plan"
Creating a Crisis Communication Plan
Sarah D. Scalet's "Tabletop Exercises: Three Sample Scenarios"
Mastering Public Relations: "Chapter 1: The Importance of Public Relations: UPS Case"
Messages That Matter: "What Is a Message Strategy?"
PRSM107 Discussion Forum
NLC Communications Workshop: "Keys to Media Relations Success", "Television and Radio Interviews", and "New Media Tips"
Valerie Maltoni's "Crisis Communication in Social Media: Are You Ready?"
Steven R. Van Hook's "Business and Marketing Ethics"
Mastering Public Relations: "Chapter 7: Identifying and Prioritizing Stakeholders and Publics"
Unit 5 Assessment
Course Feedback Survey
PRSM107: Certificate Final Exam
U.S. Department of State: Stephen Kaufman's "Social Networking Experiment Shows Effects of Mass Mobilization" ►
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PRSM107: Crisis Communication
Sections
Course Introduction
Unit 1: Crisis Communication Introduction
Unit 2: Preparing for a Crisis
Unit 3: Using Social Media During a Crisis
Unit 4: Designing a Crisis Communication Plan (CCP)
Unit 5: Developing Strategic Messages
Course Feedback Survey
Certificate Final Exam
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