The Importance of Public Relations: UPS Case
Read Chapter 1 for a case study about how negotiations broke down and led to UPS employees going on strike. This chapter will help you understand the importance of developing message strategies and how to develop them for crisis management.
Click https://saylordotorg.github.io/text_mastering-public-relations/s02-the-importance-of-public-relat.html link to open resource.