Social Judgment Theory

Read the Social Judgment Theory section. This theory of persuasive communication predicts that individuals are more likely to agree with messages they already judge as valuable. The more you know about the attitudes, beliefs, and values of the person you are trying the persuade, the better prepared you can be to modify your message to align with their judgment. This theory is critical to understanding persuasive communication.

Click https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s20-01-persuasion-an-overview.html link to open resource.