"Social recruiting isn't just a novelty—it is a must-have for any successful recruiting strategy." This article details recruiting opportunities on Periscope, Twitter, and LinkedIn. Social media is an excellent opportunity to showcase your corporate culture as well as your brand. However, with your culture and your brand at stake, a company's social media presence must be deliberate at all times. The article notes common social recruiting mistakes made by companies and how to avoid them. Select a company and take a moment to look online at their social media presence. What type of personnel are they attempting to attract? Are the corporate culture and branding messages being represented consistently and deliberately? Is this a company that you would be interested in based solely on their social recruiting efforts?