Developing Strategy Through External Analysis
Read this section, which covers the external environmental forces that impact the strategy and success of an organization. It is important for you to note that as a manager, you likely will be unable to control many influential elements that are external to your organization. Therefore, you must gather as much information as possible in any relevant situation in order to meet challenges that may arise from you external environment. Keep in mind that not all external factors have a negative impact; some may actually present opportunities.