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PRDV227: Introduction to Business Planning and Strategy
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Course Introduction
Course Syllabus
1.1: Case Study – Transforming the Textbook Industry
Strategizing
1.2: Management Strategy Frameworks
Strategic Management in the P-O-L-C Framework
An Overview of Strategic Planning or "VMOSA"
PESTLE and SWOT Analyses
Resource-Based View
The Knowledge-Based View of Strategy Formulation
1.3: Intended and Realized Strategies of Managers
How Do Strategies Emerge?
1.4: Managers Have To Make Choices, Make Trade-Offs, and Have Discipline
Strategy as Trade-Offs, Discipline, and Focus
What Trade-Offs Are You Building into Your Strategy?
Porter's Competitive Strategies
2.1: Case Study – Nucor Aligns Company Goals with Employee Goal
Goals and Objectives
2.2: How Should Managers Define Goals and Objectives?
The Nature of Goals and Objectives
Creating Objectives
2.3: Managers Must Understand the Measurement of Goals and Objectives
From Management by Objectives to the Balanced Scorecard
2.4: How To Identify Successful Goals and Objectives
Characteristics of Effective Goals and Objectives
2.5: Managers Use Goals and Objectives for Employee Performance Evaluations
Using Goals and Objectives in Employee Performance Evaluation
2.6: Connecting Goals and Objectives with Corporate Social Responsibility
Integrating Goals and Objectives with Corporate Social Responsibility
2.7: Defining Your Own Goals and Objectives Makes You a Better Manager
Your Personal Balanced Scorecard
2.8: An Overview of Goal-Setting Strategies
Setting and Achieving Powerful Goals
Discussion: Setting and Achieving Powerful Goals
3.1: The Components of a Business Strategy
The Five Components of a Business Strategy
Strategy Formulation
3.2: Strategy Is Essential for Management Success
Developing Strategy Through Internal Analysis
Developing Strategy Through External Analysis
Formulating Organizational and Personal Strategy With the Strategy Diamond
Developing Successful Strategies: Planning To Win
3.3: Discussing the Five Competitive Forces of Strategy
The Five Competitive Forces that Shape Strategy
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Certificate Final Exam
PRDV227: Final Exam
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Arts & Humanities
Art History
Communication
English
Philosophy
Business Administration
Computer Science
English as a Second Language
Professional Development
General Knowledge for Teachers
Science and Math
Biology
Chemistry
Mathematics
Physics
Social Science
Economics
Geography
History
Political Science
Psychology
Sociology
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PRDV227: Introduction to Business Planning and Strategy
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