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PRDV227: Introduction to Business Planning and Strategy
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Course Introduction
Unit 1: Planning and Strategy
Unit 2: Setting and Achieving Goals and Objectives
Unit 3: How Do Managers Develop Strategy?
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Certificate Final Exam
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PRDV227: Introduction to Business Planning and Strategy
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PRDV227: Introduction to Business Planning and Strategy
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Course Syllabus
Strategizing
Strategic Management in the P-O-L-C Framework
An Overview of Strategic Planning or "VMOSA"
PESTLE and SWOT Analyses
Resource-Based View
The Knowledge-Based View of Strategy Formulation
How Do Strategies Emerge?
Strategy as Trade-Offs, Discipline, and Focus
What Trade-Offs Are You Building into Your Strategy?
Porter's Competitive Strategies
Goals and Objectives
The Nature of Goals and Objectives
Creating Objectives
From Management by Objectives to the Balanced Scorecard
Characteristics of Effective Goals and Objectives
Using Goals and Objectives in Employee Performance Evaluation
Integrating Goals and Objectives with Corporate Social Responsibility
Your Personal Balanced Scorecard
Setting and Achieving Powerful Goals
Discussion: Setting and Achieving Powerful Goals
The Five Components of a Business Strategy
Strategy Formulation
Developing Strategy Through Internal Analysis
Developing Strategy Through External Analysis
Formulating Organizational and Personal Strategy With the Strategy Diamond
Developing Successful Strategies: Planning To Win
The Five Competitive Forces that Shape Strategy
PRDV227: Final Exam
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