Using Decentralized Organizations to Control Operations
Read the Chapter 11 Introduction, then click on "Next Section" to read Section 11.1. You'll read about Game Products, Inc., which has experienced significant growth in volume, market area and products. The company is now operating internationally and has three broad product lines: board games, computer game making, and sporting goods. Along with its three distinct product lines are three distinct marketing areas. Management decided to decentralize its operation, and needed to revamp its management information system to provide relevant and timely information about its different product lines in its different locations. Decentralization has both pros and cons, which you will read about here.
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