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The most robust type of analysis is ratio analysis. A ratio is a comparison of two numbers and normally takes the form of a fraction, decimal, or percentage. A ratio can be specific to a company, to companies within a region, to an industry, or to a stock exchange. Ratios are versatile and powerful. This section will show you how to use ratios to explain and compare companies to other companies or industries as a whole.
Coca Cola | Pepsi Co. | Beverage Industry | |
---|---|---|---|
Profit margin ratio | 34% | 11% | 20% |
There are four basic types of ratios, which are used to measure profitability, short-term liquidity, long-term solvency, and market valuation.
Click on Ratio Analysis of Financial Information to open the resource.