ENGL210: Getting to Know Your Audience | Saylor Academy

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Read Section 3.4. Pay attention to the key takeaways regarding the ways to better understand your audience. Complete Exercise 1 to analyze yourself as an audience. Then use the same approach to identify an audience you may encounter professional or personally. How do their demographic traits influence their thinking and your ability to persuade or inform them?

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COURSE INTRODUCTION

Course Syllabus

Unit 1: Audience Analysis

1.1: Audience Analysis

Getting to Know Your Audience

Audience

Audience and Context

Writing Activity: The Audience-Writer Relationship

1.1.1: Who are They and What do They Know?

Audience Analysis

1.1.2: What do They Need to Know or Do?

Writing Tips: Know Your Audience

1.2: How does Audience Impact Delivery?

What to Think about When Writing for a Particular Audience

Audience Adaptation

Translating Technical Discussions

Writing Assignment: The Audience for an Email

1.2.1: Word Choice

Word Choice

1.2.2: Formatting

Principles of Design

1.2.3: Purpose

Purpose

Writing Activity: Workplace Communications

Unit 1 Assessment

Unit 1 Writing Self-Assessment: Activity 1

Unit 1 Writing Self-Assessment: Activity 2

Unit 1 Writing Self-Assessment: Activity 3

Unit 2: Internal Communication: Writing Memos and Emails

2.1.1: Purpose

Memorandums and Letters

Memorandums and Business Letters

Writing Activity: Memos

2.1.2: Format and Delivery

Creating a Block-Style Business Memo

Memorandum Assessment

Writing Activity: Memos II

2.1.3: Subject Lines

Memo Tutorial and Sample Memos

Writing Activity: Subject Lines

2.1.4: Paragraphs, White Space, and Bullets

Writing Activity: Being Reader-Friendly

Writing Activity: Analyzing a Memo

2.2.1: Purpose

Text, E-mail, and Netiquette

Effective E-mail Communication

E-mail Assessment

Writing Activity: Analyzing a Memo

Writing Activity: Questions To Ask Yourself Before Sending an Email Message

2.2.2: Best Practices for Emails

Text, E-mail, and Netiquette

Writing Activity: Effective Emails

2.3: Ethics of Electronic Communication

Think Your Email's Private? Think Again

Writing Activity: Ethics of Electronic Communication

2.3.1: CC and BCC

Primary, Secondary, and Hidden Audiences

Email Blind Carbon Copy

2.3.2: Confidentiality

Ethics, Plagiarism, and Reliable Sources

2.3.3: Legal Requirements for Record Keeping

Electronic Recordkeeping

Basic Requirements of an Electronic Recordkeeping System at EPA

Writing Activity: Electronic Recordkeeping

Unit 2 Assessment

Unit 2 Writing Self-Assessment: Activity 1

Unit 2 Writing Self-Assessment: Activity 2

Unit 2 Writing Self-Assessment: Activity 3

Unit 3: External Communication: Formal Letters

3.1: Overview of Formal Letter Writing

Business Letters

Writing Activity: Business Letters

3.2: Business Letter Format

Creating a Block Style Business Letter

Write a Nice Professional Letter

Memorandums and Letters

Writing Effective Letters

3.3.1: Application Letters

Job Application Letters

3.3.2: Inquiry Letters