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BUS607: Data-Driven Decision-Making
Sections
Course Syllabus
Unit 1: Introduction to Data-Driven Decision-Making
Unit 2: Transforming to a Data-Driven Decision-Making Enterprise
Unit 3: The Role of Leadership
Unit 4: Types of Data
Unit 5: Deriving Data Insights
Unit 6: Creating Effective Visualizations
Unit 7: Database Marketing and Customer Relationship Management
Unit 8: Data-Driven Uses and Misuses
Course Feedback Survey
Study Guide
Certificate Final Exam
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BUS607: Data-Driven Decision-Making
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BUS607: Data-Driven Decision-Making
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Course Syllabus
Data-Driven Decision-Making
Data-Driven Decisions
Project Lifecycle
More on Data-Driven Decisions
Making Data-Driven Decisions
Data-Driven Decision Support
Process Indicators
Goal-Setting for Achievement
Theory Driven or Process Driven Predictions?
Learn Data Science
Data-Driven Development
Using Data Responsibly
How Data Informs Business
Decision-Making in Management
The Advantage of Digital Decision-Making
The Effects of using Business Intelligence Systems
Study Guide: Unit 1
Unit 1 Assessment
Developing an Analytical Mindset
Data-Driven Decision-Making Change Model
The Data and Technology Continuum
The Organization Continuum
The Process Continuum
Critical Success Factors
Study Guide: Unit 2
Unit 2 Assessment
Leadership Needs in the 21st Century
Becoming a Data Driven PM
Embracing Big Data and Data Analytics
Leadership and Innovation
Effecitve Leaders
Effective vs. Poor Leadership
Leadership Development Practices
Study Guide: Unit 3
Unit 3 Assessment
Qualitative versus Quantitative Data
Characteristics of Qualitative and Quantitative Data
Qualitative and Quantitative Data
More on Qualitative and Quantitative Data
Quantitative versus Qualitative Data Summary
What is Big Data?
Big Data in New Product Development
Big Data Analytics
Learning Analytics
Examples of Analytical Development
Study Guide: Unit 4
Unit 4 Assessment
Frequency, Frequency Tables, and Levels of Measurement
Frequency Tables
The Statistical Language of Frequency Distribution
Presenting Data
Summary of Presenting Data
Visual Aids
Visual Aids Summary
Using PowerPoint with Excel
Using Charts with Microsoft
Study Guide: Unit 5
Unit 5 Assessment
Data Visualization
Importance of Data Visualization
Storytelling with Data and GGPlot
Presenting Data
Storytelling and Visualization
Study Guide: Unit 6
Unit 6 Assessment
The 5 Money-Making Benefits of Database Marketing
Customer Relationship Management
CRM Systems
Customer Database
CRM Flowchart
Building Effective CRM Systems
Customer Relationship Management in the Agricultural Machinery Market
Marketing Information and Customer Relationship Management (CRM)
Customer Lifetime Value
Study Guide: Unit 7
Unit 7 Assessment
Collecting Data
Data Collection Methods
Types of Data Sources
Business Data
Analyzing Data
Management Information Systems
Building a Strategy
Transaction Processing System
Study Guide: Unit 8
Unit 8 Assessment
BUS607 Study Guide
BUS607: Certificate Final Exam
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