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BUS612: Data-Driven Communications
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Course Introduction
Course Syllabus
Unit 1: Defining the Business Objective and Sourcing Data
1.1: Data Analysis Processes
Lifecycle of a Data Analysis Project
The Market Research Process
1.2: Data Analysis Business Objectives
Big Data Stream Analytics for Sentiment Analysis
Data Modeling and Data Analytics
1.3: Data Collection and Gathering Best Practices
Using BI and Decision-Making Process in Start-ups
Unit 1 Study Resources
Unit 1 Review Video
Unit 1 Review Slides
Study Guide: Unit 1
Unit 1 Assessment
Unit 1 Assessment
Unit 2: Data Analysis
2.1: Data Analysis Methods and Models
Introduction to Analytics
The Stages of Analytics Development
Quantitative Methods
Qualitative Methods
Quantitative and Qualitative Data
Statistical Language
The Difference between Qualitative and Quantitative
Qualitative and Quantitative Research
Data-Driven Decisions
Research Design
2.2: Synthesizing Data Findings
Measures of the Center of the Data
Frequency, Frequency Tables, and Levels of Measurement
Frequency Tables
Unit 2 Study Resources
Unit 2 Review Video
Unit 2 Review Slides
Study Guide: Unit 2
Unit 2 Assessment
Unit 2 Assessment
Unit 3: Visualization Principles and Processes
3.1: Visualization Concepts and Definitions
Data Visualization
Why Is Data Visualization Important?
Presenting Data in Meaningful and Interesting Ways
3.2: Interactive Visualizations and Dashboards
Data Visualization
Interactive Visualization of Refugee Demographics in the U.S.
3.3: Challenges in Visualization
Visualization in Exploratory Data Analysis
Visualizing Big Data with Augmented and Virtual Reality
Describing Data
Unit 3 Study Resources
Unit 3 Review Video
Unit 3 Review Slides
Study Guide: Unit 3
Unit 3 Assessment
Unit 3 Assessment
Unit 4: Visualization Tools and Techniques
4.1: Number Representation
Visual Aids
Using PowerPoint with Excel
Using Charts with Word and PowerPoint
Describing Data
4.2: Formatting and Organizing Data
Best Visualization Practices
4.3: Selecting Visual Representations
Visualization Tools
Visualization Thought Process
4.4: Representing Data Values
Presenting Data with Graphs and Tables
4.5: Coordinating Data Positions and Scales
Improving Visualizations
Unit 4 Study Resources
Unit 4 Review Video
Unit 4 Review Slides
Study Guide: Unit 4
Unit 4 Assessment
Unit 4 Assessment
Unit 5: Evaluating Data Visualizations
5.1: Develop the Data Story
Data as Sources
Data Visualization to Promote Public Awareness
Creating Good Visualizaitons
5.2: Develop Presentation Message
Storytelling and Visualization
5.3: Map and Align Visual Communications
Data Visualization Design and Principles
5.4: Validate the Narrative Flow
Narrative Charts Tell the Tale
Unit 5 Study Resources
Unit 5 Review Video
Unit 5 Review Slides
Study Guide: Unit 5
Unit 5 Assessment
Unit 5 Assessment
Unit 6: Storytelling with Data
6.1: Graphic Design for Data
Using Data Visualization
Using Data Visualization
6.2: Data Encoding and Annotation
Why Is Data Visualization Important?
6.3 The Visual Side of Storytelling
Visualizing the Receding Sea Ice Sheets
How to Present Data
Using Data Visualization to Persuade
Presenting Using Storytelling
6.4: Principles of Effective Dashboards
What’s in a Dashboard?
Data Visualizations in the Pandemic
Unit 6 Study Resources
Unit 6 Review Video
Unit 6 Review Slides
Study Guide: Unit 6
Unit 6 Assessment
Unit 6 Assessment
Study Guide
BUS612 Study Guide
Course Feedback Survey
Course Feedback Survey
Certificate Final Exam
BUS612: Certificate Final Exam
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English as a Second Language
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Physics
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BUS612: Data-Driven Communications
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