Skip to main content
Side panel
Home
My Courses
Course Catalog
Help
Getting Started
Help Center & FAQ
Search
Close
Search
Toggle search input
Log in or Sign up
Home
My Courses
Course Catalog
Help
Getting Started
Help Center & FAQ
BUS502: Strategic Marketing
Course Syllabus
Sections
Unit 1: Marketing Planning Process
Unit 2: Marketing Research
Unit 3: Consumer Behavior
Unit 4: Brand Strategy
Unit 5: Marketing Communications
Study Guide
Final Exam Preparation
Course Feedback Survey
Certificate Final Exam
Resources
Activities
Quizzes
Home
My certificates
Course info
Home
Courses
Course Catalog
Business Administration
BUS502: Strategic Marketing
Summary
BUS502: Strategic Marketing
Time: 47 hours
Free Certificate
Examine the marketing planning process and key steps to develop a strategic marketing plan to meet business goals, from understanding the marketing environment and consumers to determining brand and communications strategies.