Time: 20 hours
This graduate-level course bridges advanced marketing concepts and strategies with the practical reality of international business operations. The focus is on the global business environment and the key factors involved in making global business decisions. Topics include selection of global markets, entry strategies, cultural, social, and political analysis, international marketing research, and examination of global marketing trends. Through exploration of these concepts, students will gain a deeper understanding of the challenges and opportunities faced by professionals in the competitive international marketplace.