Learn how to perfect your professional writing skills to promote clear, organized, and engaging messages for print, social media, and digital environments.
This short course provides adult learners with the skills they need to write effectively in digital and print-based business environments. Writing is a daily and integral part of professional life. The demand for professionals who can communicate clearly and effectively to various audiences remains high and presents a recipe for success in nearly every profession.
Here, we examine how to identify the purpose or goals of the messages we wish to convey, analyze our audience to keep them engaged, and write clear and persuasive prose. In most workplaces, we are likely to write in a collaborative team environment. Here, we explore how to use available communication channels – blogs, contracts, emails, reports, presentations, press releases, social media posts, and more – for maximum impact. We also learn how to edit and proofread documents so they are presented in a polished, competent, and professional way.
- Unit 1: Know Your Purpose
- Unit 2: Know Your Audience and Communication Channel
- Unit 3: Drafting Your Message
- Unit 4: Polishing Your Writing
- Identify the purpose of your writing among the major genres of professional writing;
- Adapt your message to reach different contexts and audiences;
- Combine your understanding of your audience and purpose to write effectively through a chosen channel;
- Explain how to avoid common ethical problems in professional writing; and
- Explain editorial strategies for revising and improving documents.