In this graduate-level course, take an in-depth look at consumer behavior and its role in marketing by examining it in terms of internal influences, external influences, the consumer decision-making process, consumers, and culture.

This course covers content aligned with Saylor’s Master’s in Marketing (MMKT) courses. While the content of this course prepares students for the master’s courses, additional requirements—such as a graduate-level final assessment—are required for graduate credit. Click here for more information on Saylor’s Master’s Degree programs.