Course Syllabus
Unit 1: Elements of Entrepreneurship
Unit 1 Learning Outcomes
1.1: The History of Small Business and Entrepreneurship
What Is Entrepreneurship?
Definition of Entrepreneurship
Small Business in U.S. History
Introduction to Entrepreneurship
1.2: Types of Entrepreneurship
Nine Key Frameworks for Entrepreneurship
Entrepreneurship Is…
Entrepreneurs vs. Intrapreneurs
Entrepreneurial Thought Leaders Seminar
1.3: Characteristics of a Successful Entrepreneur
An Entrepreneurial Model
Entrepreneur Assessment Survey
What Makes Someone an Entrepreneur?
Why Become an Entrepreneur?
Principles of Entrepreneurship
The Drive of an Entrepreneur
Entrepreneurship Myths
1.4: Business Considerations
What Legal Entity Is Right for Your Business?
What is Intellectual Property?
1.5: Business Ethics
Business Ethics in a Nutshell
Understanding Business Ethics
Managing a Socially Responsible Business
Trends in Ethics and Corporate Social Responsibility
Unit 2: Building the Right Team
Unit 2 Learning Outcomes
2.1: The Management Team
Building a Team
Who Are Managers?
Leadership, Entrepreneurship, and Strategy
Leadership Styles
Emotional Intelligence
Succession Planning
2.2: Board of Advisors
Boards of Advisors in Small Businesses
2.3: Hiring A-Players
Hiring Your First Employee
Hiring the Right People
2.4: Recruitment, Selection, and Staff Development
Recruiting Workers
Selecting and Managing Your Team: Employee Training
2.5: Team-Building and Group Dynamics
Managing Groups and Teams
Team-Building
2.6: Conflict Resolution
Conflict and Negotiations
Unit 3: The Business Plan
Unit 3 Learning Outcomes
3.1: Business Planning
Creating a Business Plan
Developing a Business Plan
3.2: How to Write a Great Business Plan
Due Diligence
How to Write a Business Plan
Ten Dos and Don'ts of Writing a Business Plan
3.3: The Outline for a Business Plan
Small Business Plan Outline
Operations
Business Plan Template
3.4: Sections of a Business Plan
How to Write an Executive Summary
Company Mission and Description
Simple Mission Statements
Watch these videos on how and why to write a mission statement.
Products and Services
Marketing Strategy
Management and Leadership
Financial Statements
3.5: The Franchise Route
Franchising
Disadvantages of Franchises
Advantages of Franchises
Franchising: A Popular Trend
Unit 4: Marketing Strategy
Unit 4 Learning Outcomes
4.1: What Is Marketing and Market Research
What Is Marketing?
General Economic Conditions
The Product Life Cycle
4.2: Market Research
Marketing Research and Market Intelligence
Is Your Business Doing Effective Market Research?
Demographics
Political Environment
Applicable Legislation
Cultural Values
Primary and Secondary Research
4.3: Target Market and Segmentation
Defining the Target Market
Market Segmenting, Targeting, and Positioning
Developing a Market Segmentation
Adding Products and Services
4.4: Competition
Competition
Competitive Perceptual Positioning – Perceptual Mapping
Conducting a Situational Analysis
4.5: Pricing
Pricing
4.6: Promotion
Defining Promotion
The Many Goals of Persuasion
4.7: Distribution
Marketing Channel Strategies
Customer Relationships and Selling Strategies
4.8: Niche Marketing
Selecting a Target Market
Selecting Target Markets and Target-Market Strategies
4.9: The Marketing Plan
The Purpose of a Marketing Plan
The Marketing Plan
Elements of a Marketing Plan
Unit 5: Financing the New Venture
Unit 5 Learning Outcomes
5.1: Financing Fundamentals
Financial Statements
Standardizing Financial Statements
Break-Even Analysis
Financing Check
5.2: Sources of Financing
Financing Entrepreneurship
Sources of Financing
Financing Company Operations
Special Funding Strategies
5.3: Funding Types
Banks
Venture Capital
Government Funding
Take some time to read this page and explore the application forms. On this page, the Small Business Administration clarifies the federal government's approach to grant financing. It is important to note that all grants issued have many reporting and compliance requirements. What does this means to someone seeking a grant? There will be a great deal of paperwork associated with obtaining the grant. Follow-up paperwork will provide insight into using the grant money. These requirements are in place because taxpayer dollars fund government grants. The federal government provides resources for individual states so that they may provide more specialized assistance to individuals within their respective states. Each state has its own small business division, and its name will vary by state.
Source: U.S. Small Business Administration This work is in the Public Domain.
Barter
Customer Financing
Crowdfunding
SBIR and STTR Grants
Angel Investors
5.4: Managing Growth
Organizational Growth Strategies
5.5: Exit Strategy
Exit Strategies
Strategies for Exiting Your Business
Study Guide
BUS503 Study Guide
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Course Feedback Survey