Topic Name Description
Page Course Syllabus
Unit 1: Elements of Entrepreneurship Page Unit 1 Learning Outcomes
1.1: The History of Small Business and Entrepreneurship Page What Is Entrepreneurship?
Page Definition of Entrepreneurship
Page Small Business in U.S. History
Page Introduction to Entrepreneurship
1.2: Types of Entrepreneurship Page Nine Key Frameworks for Entrepreneurship
Page Entrepreneurship Is…
Page Entrepreneurs vs. Intrapreneurs
Page Entrepreneurial Thought Leaders Seminar
1.3: Characteristics of a Successful Entrepreneur Page An Entrepreneurial Model
Page Entrepreneur Assessment Survey
Page What Makes Someone an Entrepreneur?
Page Why Become an Entrepreneur?
Page Principles of Entrepreneurship
Page The Drive of an Entrepreneur
Page Entrepreneurship Myths
1.4: Business Considerations Page What Legal Entity Is Right for Your Business?
Page What is Intellectual Property?
1.5: Business Ethics Page Business Ethics in a Nutshell
Page Understanding Business Ethics
Page Managing a Socially Responsible Business
Page Trends in Ethics and Corporate Social Responsibility
Unit 2: Building the Right Team Page Unit 2 Learning Outcomes
2.1: The Management Team Page Building a Team
Page Who Are Managers?
Page Leadership, Entrepreneurship, and Strategy
Book Leadership Styles
Page Emotional Intelligence
Page Succession Planning
2.2: Board of Advisors Book Boards of Advisors in Small Businesses
2.3: Hiring A-Players Page Hiring Your First Employee
Page Hiring the Right People
2.4: Recruitment, Selection, and Staff Development Page Recruiting Workers
Page Selecting and Managing Your Team: Employee Training
2.5: Team-Building and Group Dynamics Book Managing Groups and Teams
Page Team-Building
2.6: Conflict Resolution Book Conflict and Negotiations
Unit 3: The Business Plan Page Unit 3 Learning Outcomes
3.1: Business Planning Page Creating a Business Plan
Book Developing a Business Plan
3.2: How to Write a Great Business Plan Page Due Diligence
Page How to Write a Business Plan
Page Ten Dos and Don'ts of Writing a Business Plan
3.3: The Outline for a Business Plan Page Small Business Plan Outline
Page Operations
Page Business Plan Template
3.4: Sections of a Business Plan Page How to Write an Executive Summary
Page Company Mission and Description
Page Simple Mission Statements


Page Products and Services
Book Marketing Strategy
Book Management and Leadership
Page Financial Statements
3.5: The Franchise Route Page Franchising
Page Disadvantages of Franchises
Page Advantages of Franchises
Page Franchising: A Popular Trend
Unit 4: Marketing Strategy Page Unit 4 Learning Outcomes
4.1: What Is Marketing and Market Research Book What Is Marketing?
Page General Economic Conditions
Page The Product Life Cycle
4.2: Market Research Book Marketing Research and Market Intelligence
Page Is Your Business Doing Effective Market Research?
Page Demographics
Page Political Environment
Page Applicable Legislation
Page Cultural Values
Page Primary and Secondary Research
4.3: Target Market and Segmentation Page Defining the Target Market
Book Market Segmenting, Targeting, and Positioning
Page Developing a Market Segmentation
Book Adding Products and Services
4.4: Competition Page Competition
Page Competitive Perceptual Positioning – Perceptual Mapping
Page Conducting a Situational Analysis
4.5: Pricing Book Pricing
4.6: Promotion Page Defining Promotion
Page The Many Goals of Persuasion
4.7: Distribution Page Marketing Channel Strategies
Page Customer Relationships and Selling Strategies
4.8: Niche Marketing Page Selecting a Target Market
Page Selecting Target Markets and Target-Market Strategies
4.9: The Marketing Plan Page The Purpose of a Marketing Plan
Book The Marketing Plan
Page Elements of a Marketing Plan
Unit 5: Financing the New Venture Page Unit 5 Learning Outcomes
5.1: Financing Fundamentals Book Financial Statements
Book Standardizing Financial Statements
Page Break-Even Analysis
Book Financing Check
5.2: Sources of Financing Page Financing Entrepreneurship
Page Sources of Financing
Page Financing Company Operations
Page Special Funding Strategies
5.3: Funding Types Page Banks
Book Venture Capital
URL Government Funding

Take some time to read this page and explore the application forms. On this page, the Small Business Administration clarifies the federal government's approach to grant financing. It is important to note that all grants issued have many reporting and compliance requirements. What does this means to someone seeking a grant? There will be a great deal of paperwork associated with obtaining the grant. Follow-up paperwork will provide insight into using the grant money. These requirements are in place because taxpayer dollars fund government grants. The federal government provides resources for individual states so that they may provide more specialized assistance to individuals within their respective states. Each state has its own small business division, and its name will vary by state.


Source: U.S. Small Business Administration
Public Domain Mark This work is in the Public Domain.

Book Barter
Page Customer Financing
Page Crowdfunding
Book SBIR and STTR Grants
Book Angel Investors
5.4: Managing Growth Book Organizational Growth Strategies
5.5: Exit Strategy Page Exit Strategies
Book Strategies for Exiting Your Business
Study Guide Book BUS503 Study Guide
Course Feedback Survey URL Course Feedback Survey