Unit 1: Know Your Audience and Purpose
When you are writing in a professional context, it is essential to cultivate an awareness and respect for your audience. Before you begin writing, you must determine for whom you are writing and why. Your goal should be to make your meaning as clear as possible, so your audience does not have to struggle to understand what you are saying. In this unit, you will learn how to analyze your audience, to identify your purpose for writing, and to prepare an outline that will help you get your point across.
Completing this unit should take you approximately 1.75 hours.
1.1: What Is Professional Writing?
1.1.1: Definition of Professional Writing
1.1.2: Common Genres
188.8.131.52: Business Letters and Memos
184.108.40.206: Electronic Communication
220.127.116.11.1: Informational Presentations
18.104.22.168.2: Persuasive Presentations
1.1.3: Professional Writing Tone
1.2: Know Your Audience
1.2.1: Characteristics of Your Audience
1.2.2: Research Your Specific Audience
22.214.171.124: Organize Your Message around One Main Objective
1.3.2: Consider Objections
Unit 1 Assessment
- Receive a grade