PRDV217: Introduction to Sales

A primary feature that distinguishes the sales context is its degree of relationship establishment and development. In many sales positions, you only meet your client once – there is no need to establish a long-term relationship. This kind of transactional sales interaction requires basic, good customer service skills and a positive attitude. However, as we move from a transactional to a more relational context, there is a greater emphasis on building relationships, meeting needs, and building partnerships.

Learning how to communicate effectively in these different environments means learning good customer service and relationship development skills, in addition to teamwork, motivational, and persuasive presentation skills! Let’s take a step back and deepen our understanding of these different sales relationships and contexts.