Unit 4: Marketing Strategy
This unit deals with developing marketing strategies designed to help you achieve your business objectives and build competitive advantage. You will learn how to conduct market research, forecast potential sales opportunities, and develop a marketing plan. In turn, the marketing plan will outline the actions that must be carried out in order to persuade consumers to purchase the products and services you offer. This plan can be part of the business plan or a stand-alone document.
Completing this unit should take you approximately 41 hours.