| Term |
Definition |
| Community guidelines |
The rules and principles that community members must adhere to when communicating on a social media platform. |
| Community management |
Community management is the building and monitoring of online communities generated from your brand's blogs, forums, social network pages, etc. |
| Key performance indicator (KPI) |
A metric that shows whether an objective is being achieved. |
| Lead |
A person who has shown interest in a brand, product or service and could be converted into a customer. |
| Objective |
A desired outcome of a digital marketing campaign. |
| Online reputation management (ORM) |
Understanding and influencing the perception of an entity online. |
| Search engine optimisation (SEO) |
The process of improving website rankings in search engines. |
| Social media dashboard |
A service that allows you to centralise management of your social media properties. |
| Social network |
In an online context, a type of website model where individual members become part of a broader virtual community |
| URL Shortener |
A web tool that creates a shorter version of a full URL. |