Leadership and Working in Teams

Site: Saylor Academy
Course: PRDV217: Introduction to Sales
Book: Leadership and Working in Teams
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Date: Sunday, October 6, 2024, 2:23 AM

Description

Before we jump in, read this summary of some dynamics at work in any sales team.

Leadership and Working in Teams

This module assumes that a thorough understanding of people requires a thorough understanding of groups. Each of us is an autonomous individual seeking our own objectives, yet we are also members of groups - groups that constrain us, guide us, and sustain us. Just as each of us influences the group and the people in the group, so, too, do groups change each one of us. Joining groups satisfies our need to belong, gain information and understanding through social comparison, define our sense of self and social identity, and achieve goals that might elude us if we worked alone. Groups are also practically significant, for much of the world's work is done by groups rather than by individuals. In this chapter, we will discuss small groups, small group development, small group dynamics, leadership, and decision-making in groups.

Understanding Small Groups

Small group communication refers to interactions among three or more people who are connected through a common purpose, mutual influence, and a shared identity. In this section, we will learn about the characteristics, functions, and types of small groups.

Small Group Development

Small groups have to start somewhere. Even established groups go through changes as members come and go, as tasks are started and completed, and as relationships change. In this section, we will learn about the stages of group development, which are forming, storming, norming, performing, and adjourning.

Small Group Dynamics

Any time a group of people comes together, new dynamics are put into place that differs from the dynamics present in our typical dyadic interactions. This section explores the dynamics mentioned previously in order to better prepare you for future group interactions.

Leadership and Small Group Communication

It's important to point out that although a group may have only one official leader, other group members play important leadership roles. Making this distinction also helps us differentiate between leaders and leadership.

Problem Solving and Decision-Making in Groups

In this section, we will discuss the group problem-solving process, methods of decision making, and influences on these processes.


Source: Lisa Coleman, Thomas King, and William Turner, https://socialsci.libretexts.org/Courses/Southwest_Tennessee_Community_College/Competent_Communication_-_2nd_Edition/08%3A_Leadership_and_Working_in_Teams
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License.

Understanding Small Groups

Most communication skills discussed in this book are directed toward dyadic communication, which is applied in two-person interactions. While many of these skills can be transferred to and used in small group contexts, the more complex nature of group interaction necessitates some adaptation and additional skills. Small group communication refers to interactions among three or more people connected through a common purpose, mutual influence, and a shared identity. In this section, we will learn about the characteristics, functions, and types of small groups.


Size of Small Groups

There is no set number of members for the ideal small group. A small group requires a minimum of three people (because two people would be a pair or dyad), but the upper range of group size is contingent on the group's purpose. When groups grow beyond fifteen to twenty members, it becomes difficult to consider them a small group based on the previous definition. An analysis of the number of unique connections between members of small groups shows that they are deceptively complex.

For example, within a six-person group, there are 15 separate potential dyadic connections, and a 12-person group would have 66 potential dyadic connections. As you can see, when we double the number of group members, we more than double the number of connections, which shows that network connection points in small groups grow exponentially as membership increases. So, while there is no set upper limit on the number of group members, it makes sense that the number of group members should be limited to those necessary to accomplish the goal or serve the group's purpose. Small groups that add too many members increase the potential for group members to feel overwhelmed or disconnected.


Structure of Small Groups

Internal and external influences affect a group's structure. Regarding internal influences, member characteristics play a role in initial group formation. For instance, a person who is well informed about the group's task and/or highly motivated as a group member may emerge as a leader and set into motion internal decision-making processes, such as recruiting new members or assigning group roles, that affect the structure of a group. Different members will also gravitate toward different roles within the group and advocate for certain procedures and courses of action.

External factors such as group size, task, and resources also affect group structure. Some groups will have more control over these external factors through decision-making than others. For example, a commission put together by a legislative body to look into ethical violations in athletic organizations will likely have less control over its external factors than a self-created weekly book club.

Figure 8.1.1: A self-formed study group likely has a more flexible structure than a city council committee.

Figure 8.1.1: A self-formed study group likely has a more flexible structure than a city council committee.


Size and structure also affect communication within a group. In terms of size, the more people in a group, the more issues with scheduling and coordination of communication. Remember that time is an important resource in most group interactions and a resource that is usually strained. The structure can increase or decrease the flow of communication. Reachability refers to how one member is or isn't connected to other group members. For example, the "Circle" group structure in Figure 8.1.2 shows that each group member is connected to two others. This can make coordination easy when only one or two people need to be brought in for a decision.

In this case, Erik and Callie are very reachable by Winston, who could easily coordinate with them. However, if Winston needed to coordinate with Bill or Stephanie, he would have to wait on Erik or Callie to reach that person, which could create delays. The circle can be a good structure for groups who are passing along a task and in which each member is expected to progressively build on the others' work.

A group of scholars co-authoring a research paper may work in such a manner, with each person adding to the paper and then passing it on to the next person in the circle. In this case, they can ask the previous person questions and write with the next person's area of expertise in mind.

The "Wheel" group structure in Figure 8.1.2 shows an alternative organization pattern. In this structure, Tara is very reachable by all group members. This can be a useful structure when Tara has the most expertise in the task or the leader who needs to review and approve work at each step before it is passed along to other group members. But Phillip and Shadow, for example, wouldn't likely work together without Tara being involved.

Figure 8.1.2: Small Group Structures

Figure 8.1.2: Small Group Structures


Looking at the group structures, we can make some assumptions about their communication. The wheel is an example of a centralized structure, while the circle is decentralized. Research has shown that centralized groups are better than decentralized groups in speed and efficiency. But decentralized groups are more effective at solving complex problems. In centralized groups like the wheel, the person with the most connections, like Tara, is also more likely to be the group leader or at least have more status among group members, largely because that person has a broad perspective of what's going on in the group.

The most central person can also act as a gatekeeper. Since this person has access to the most information, which is usually a sign of leadership or status, he or she could consciously decide to limit the flow of information. But in complex tasks, that person could become overwhelmed by the burden of processing and sharing information with all the other group members.

The circle structure is more likely to emerge in groups where collaboration is the goal and a specific task and course of action aren't required under time constraints. While the person who initiated the group or has the most expertise regarding the task may emerge as a leader in a decentralized group, equal access to information lessens such a rigid structure and the potential for a gatekeeping presence in the more centralized groups.


Interdependence

Small groups exhibit interdependence, meaning they share a common purpose and fate. If the actions of one or two group members lead to a group deviating from or not achieving their purpose, then all group members are affected. Conversely, if the actions of only a few of the group members lead to success, then all members of the group benefit. This is a major contributor to many college students' dislike of group assignments because they feel a loss of control and independence that they have when they complete an assignment alone.

This concern is valid in that their grades might suffer because of the negative actions of someone else or their hard work may benefit the group member who just skated by. Group meeting attendance is a clear example of the interdependent nature of group interaction. Many of us have arrived at a group meeting only to find half of the members present. In some cases, the group members who show up have to leave and reschedule because they can't accomplish their tasks without the other members present.

Group members who attend meetings but withdraw or do not participate can derail group progress. Although it can be frustrating to have your job, grade, or reputation partially dependent on the actions of others, the interdependent nature of groups can also lead to higher-quality performance and output, especially when group members are accountable for their actions.


Shared Identity

The shared identity of a group manifests in several ways. Groups may have official charters or mission and vision statements that lay out the identity of a group. For example, the Girl Scout mission states that "Girl Scouting builds girls of courage, confidence, and character, who make the world a better place." The mission of this large organization influences the identities of the thousands of small groups called troops.

Group identity is often formed around a shared goal and/or previous accomplishments, which adds dynamism to the group as it looks toward the future and back on the past to inform its present. Shared identity can also be exhibited through group names, slogans, songs, handshakes, clothing, or other symbols. At a family reunion, for example, matching t-shirts specially made for the occasion, dishes made from recipes passed down from generation to generation. They shared stories of family members that have passed away to help establish a shared identity and social reality.

A key element of the formation of shared identity within a group is the establishment of the in-group as opposed to the out-group. The degree to which members share in the in-group identity varies from person to person and group to group. Even within a family, some members may not attend a reunion or get as excited about the matching t-shirts as others. Shared identity also emerges as groups become cohesive, meaning they identify with and like the group's task and other group members. The presence of cohesion and a shared identity leads to a building of trust, which can also positively influence productivity and members' satisfaction.

Figure 8.1.3: Cohesion and a shared identity lead to a building of trust.

Figure 8.1.3: Cohesion and a shared identity lead to a building of trust.


Types of Small Groups

There are many types of small groups, but the most common distinction between types of small groups is that oftask-oriented and relational-oriented groups. Task-oriented groups are formed to solve problems, promote a cause, or generate ideas or information. In such groups, like a committee or study group, interactions and decisions are primarily evaluated based on the quality of the final product or output. The three main types of tasks are production, discussion, and problem-solving tasks.

Groups faced with production tasks are asked to produce something tangible from their group interactions such as a report, design for a playground, musical performance, or fundraiser event. Groups faced with discussion tasks are asked to talk through something without trying to come up with a right or wrong answer.

Examples of this type of group include a support group for people with HIV/AIDS, a book club, or a group for new fathers. Groups faced with problem-solving tasks must devise a course of action to meet a specific need. These groups also usually include a production and discussion component, but the end goal isn't necessarily a tangible product or a shared social reality through discussion. Instead, the end goal is a well-thought-out idea. Task-oriented groups require honed problem-solving skills to accomplish goals, and the structure of these groups is more rigid than that of relational-oriented groups.

Relational-oriented groups are formed to promote interpersonal connections and are more focused on quality interactions that contribute to the well-being of group members. Decision-making is directed at strengthening or repairing relationships rather than completing discrete tasks or debating specific ideas or courses of action. All groups include task and relational elements, so it's best to think of these orientations as two ends of a continuum rather than as mutually exclusive.

For example, although a family unit works together daily to accomplish tasks like getting the kids ready for school and friendship groups may plan a surprise party for one of the members, their primary and most meaningful interactions are still relational. Since other chapters in this book focus specifically on interpersonal relationships, this chapter focuses more on task-oriented groups and the dynamics that operate within these groups.

These task-oriented group members are especially loyal and dedicated to the task and their other group members. In professional and civic contexts, the word team has become popularized as a means of drawing on the positive connotations of the term - connotations such as "high-spirited," "cooperative," and "hardworking." Scholars who have spent years studying highly effective teams have identified several common factors related to their success. Successful teams have

  • clear and inspiring shared goals,
  • a results-driven structure,
  • competent team members,
  • a collaborative climate,
  • high standards for performance,
  • external support and recognition, and
  • ethical and accountable leadership.

Increasingly, small groups and teams are engaging in more virtual interaction. Virtual groups take advantage of new technologies and meet exclusively or primarily online to achieve their purpose or goal. Some virtual groups may complete their task without ever being physically face-to-face. Virtual groups bring with them distinct advantages and disadvantages that you can read more about in the "Getting Plugged In" feature next.

Getting Plugged In: Virtual Groups

Virtual groups are now common in academic, professional, and personal contexts, as classes meet entirely online, work teams interface using webinars or video-conferencing programs, and people connect around shared interests in various online settings. Virtual groups are popular in professional contexts because they can bring together people who are geographically dispersed. Virtual groups also increase the possibility for the inclusion of diverse members. The ability to transcend distance means that people with diverse backgrounds and diverse perspectives are more easily accessed than in many offline groups.

One disadvantage of virtual groups stems from the difficulties that technological mediation presents for the relational and social dimensions of group interactions. As we will learn later in this chapter, an important part of coming together as a group is the socialization of group members into the desired norms of the group.

Since norms are implicit, much of this information is learned through observation or conveyed informally from one group member to another. In fact, in traditional groups, group members passively acquire 50 percent or more of their knowledge about group norms and procedures, meaning they observe rather than directly ask. Virtual groups experience more difficulty with this part of socialization than co-present traditional groups do since any form of electronic mediation takes away some of the richness present in face-to-face interaction.

To help overcome these challenges, members of virtual groups should be prepared to put more time and effort into building the relational dimensions of their group. Members of virtual groups need to make the social cues that guide new members' socialization more explicit than they would in an offline group. Group members should also contribute often, even if just supporting someone else's contribution because increased participation has been shown to increase liking among members of virtual groups.

Virtual group members should also make an effort to put relational content that might otherwise be conveyed through nonverbal or contextual means into the verbal part of a message, as members who include little social content in their messages or only communicate about the group's task are more negatively evaluated. Virtual groups who do not overcome these challenges will likely struggle to meet deadlines, interact less frequently, and experience more absenteeism. What follows are some guidelines to help optimize virtual groups:

  • Get started interacting as a group as early as possible since it takes longer to build social cohesion.
  • Interact frequently to stay on task and avoid having work build up.
  • Start working toward completing the task while initial communication about setup, organization, and procedures are taking place.
  • Respond overtly to other people's messages and contributions.
  • Be explicit about your reactions and thoughts since typical nonverbal expressions may not be received as easily in virtual groups as in co-located groups.
  • Set deadlines and stick to them.
  1. Make a list of some virtual groups to which you currently belong or have belonged in the past. What are some differences between your experiences in virtual groups versus traditional co-located groups?

  2. What are some group tasks or purposes that you think lend themselves to being accomplished in a virtual setting? What are some group tasks or purposes that you think would be best handled in a traditional co-located setting? Explain your answers for each.

Advantages and Disadvantages of Small Groups

As with anything, small groups have their advantages and disadvantages. Advantages of small groups include shared decision-making, shared resources, synergy, and exposure to diversity. It is within small groups that most decisions that guide our country, introduce local laws, and influence our family interactions are made. In a democratic society, participation in decision-making is a key part of citizenship.

Groups also help in making decisions involving judgment calls that have ethical implications or the potential to negatively affect people. Individuals making such high-stakes decisions in a vacuum could have negative consequences given the lack of feedback, input, questioning, and proposals for alternatives that would come from group interaction. Group members also help expand our social networks, which provide access to more resources. A local community-theater group may be able to put on a production with a limited budget by drawing on these connections to get set-building supplies, props, costumes, actors, and publicity in ways that an individual could not. The increased knowledge, diverse perspectives, and access to resources that groups possess relate to another advantage of small groups synergy.

Synergy refers to the potential for gains in performance or heightened quality of interactions when complementary members or member characteristics are added to existing ones. Because of synergy, the final group product can be better than what any individual could have produced alone. When I worked in housing and residence life, I helped coordinate a "World Cup Soccer Tournament" for the international students that lived in my residence hall. As a group, we created teams representing different countries around the world, made brackets for people to track progress and predict winners, got sponsors, gathered prizes, and ended up with a very successful event that would not have been possible without the synergy created by our collective group membership. The members of this group were also exposed to international diversity that enriched our experiences, which is also an advantage of group communication.

Participating in groups can also increase our exposure to diversity and broaden our perspectives. Although groups vary in the diversity of their members, we can strategically choose groups that expand our diversity, or we can unintentionally end up in a diverse group. When we participate in small groups, we expand our social networks, which increases the possibility to interact with people who have different cultural identities than ourselves. Since group members work together toward a common goal, shared identification with the task or group can give people with diverse backgrounds a sense of commonality that they might not have otherwise.

Even when group members share cultural identities, the diversity of experience and opinion within a group can lead to broadened perspectives as alternative ideas are presented and opinions are challenged and defended. One of my favorite parts of facilitating the class discussion is when students with different identities and/or perspectives teach one another things in ways that I could not on my own. This example brings together the potential of synergy and diversity. People who are more introverted or just avoid group communication and voluntarily distance themselves from groups - or are rejected from groups – risk losing opportunities to learn more about others and themselves.

Figure 8.1.4: A social loafer is a dreaded group member who doesn't do his or her share of the work, expecting that others in

Figure 8.1.4: A social loafer is a dreaded group member who doesn't do his or her share of the work, expecting that others in the group won't notice or will pick up the slack.


There are also disadvantages to small group interaction. Sometimes, one person can be just as or more effective than a group. Think about a situation in which a highly specialized skill or knowledge is needed to get something done. In this situation, one knowledgeable person is probably a better fit for the task than a group of less knowledgeable people. Group interaction also tends to slow down the decision-making process. Individuals connected through a hierarchy or chain of command often work better when decisions must be made under time constraints. When group interaction does occur under time constraints, having one "point person" or leader who coordinates action and gives final approval or disapproval on ideas or suggestions for actions is best.

Group communication also presents interpersonal challenges. A common problem is coordinating and planning group meetings due to busy and conflicting schedules. Some people also struggle with the other-centeredness and self-sacrifice that some groups require. The interdependence of group members that we discussed earlier can also create some disadvantages. Group members may take advantage of the anonymity of a group and engage in social loafing, meaning they contribute less to the group than other members or than they would if working alone. Social loafersexpect that no one will notice their behaviors or that others will pick up their slack. It is this potential for social loafing that makes many students and professionals dread group work, especially those who tend to cover for other group members to prevent the social loafer from diminishing the group's productivity or output.

Getting Competent: Improving Your Group Experiences

Like many of you, I also had some negative group experiences in college that made me think similarly to a student who posted the following on a teaching blog: "Group work is code for ‘work as a group for a grade less than what you can get if you work alone." But then I took a course called "Small Group and Team Communication" with an amazing teacher who later became one of my most influential mentors.

She emphasized that we all needed to increase our knowledge about group communication and group dynamics to better our group communication experiences - and she was right. So the first piece of advice to help you start improving your group experiences is to closely study the group communication chapters in this textbook and to apply what you learn to your group interactions. Neither students nor faculty is born knowing how to function as a group, yet students and faculty often think we're supposed to learn as we go, which increases the likelihood of a negative experience.

The second piece of advice is to meet often with your group. Of course, to do this you have to overcome some scheduling and coordination difficulties, but putting other things aside to work as a group helps set up a norm that group work is important and worthwhile. Regular meetings also allow members to interact with each other, which can increase social bonds, build a sense of interdependence that can help diminish social loafing, and establish other important rules and norms that will guide future group interaction.

Instead of committing to frequent meetings, many student groups use their first meeting to equally divide up the group's tasks so they can then go off and work alone (not as a group). While some group work can definitely be done independently, dividing up the work and assigning someone to put it all together doesn't allow group members to take advantage of one of the most powerful advantages of group work – synergy.

Last, establish group expectations and follow through with them. I recommend that my students come up with a group name and create a contract of group guidelines during their first meeting (both of which I learned from my group communication teacher whom I referenced earlier). The group name helps begin to establish a shared identity, which then contributes to interdependence and improves performance. The contract of group guidelines helps make explicit the group norms that might have otherwise been left implicit.

Each group member contributes to the contract and then they all sign it. Groups often make guidelines about how meetings will be run, what to do about lateness and attendance, the type of climate they'd like for discussion, and other relevant expectations. If group members end up falling short of these expectations, the other group members can remind the straying member of the contract and the fact that he or she signed it. If the group encounters further issues, they can use the contract as a basis for evaluating the other group member or for communicating with the instructor.

  1. Do you agree with the student's quote about group work that was included at the beginning? Why or why not?
  2. The second recommendation is to meet more with your group. Acknowledging that schedules are difficult to coordinate and that that is not really going to change, what are some strategies that you could use to overcome that challenge to get time together as a group?
  3. What are some guidelines that you think you'd like to include in your contract with a future group?

Key Takeaways

  • Getting integrated: Small group communication refers to interactions among three or more people connected through a common purpose, mutual influence, and a shared identity. Small groups are important communication units in academic, professional, civic, and personal contexts.

  • Several characteristics influence small groups, including size, structure, interdependence, and shared identity.

    • In terms of size, small groups must consist of at least three people, but there is no set upper limit on the number of group members. The ideal number of group members is the smallest number needed to competently complete the group's task or achieve the group's purpose.
    • Internal influences such as member characteristics and external factors such as the group's size, task, and access to resources affect a group's structure. A group's structure also affects how group members communicate, as some structures are more centralized and hierarchical and other structures are more decentralized and equal.
    • Groups are interdependent in that they have a shared purpose and a shared fate, meaning that each group member's actions affect every other group member.
    • Groups develop a shared identity based on their task or purpose, previous accomplishments, future goals, and an identity that sets their members apart from other groups.

  • Small groups serve several functions as they meet instrumental, interpersonal, and identity needs.

    • Groups meet instrumental needs, as they allow us to pool resources and provide access to information to better help us survive and succeed.
    • Groups meet interpersonal needs, as they provide a sense of belonging (inclusion), an opportunity to participate in decision making and influence others (control), and emotional support.
    • Groups meet identity needs, as they offer us a chance to affiliate ourselves with others whom we perceive to be like us or whom we admire and would like to be associated with.

  • There are various types of groups, including task-oriented, relational-oriented, primary, and secondary groups, as well as teams.

    • Task-oriented groups are formed to solve a problem, promote a cause, or generate ideas or information, while relational-oriented groups are formed to promote interpersonal connections. While there are elements of both in every group, the overall purpose of a group can usually be categorized as the primary task or relational oriented.
    • Primary groups are long-lasting groups that are formed based on interpersonal relationships and include family and friendship groups, and secondary groups are characterized by less frequent interaction and less emotional and relational communication than in primary groups. Our communication in primary groups is more frequently other-oriented than our communication in secondary groups, which is often self-oriented.
    • Teams are similar to task-oriented groups, but they are characterized by a high degree of loyalty and dedication to the group's task and other group members.

  • Advantages of group communication include shared decision-making, shared resources, synergy, and exposure to diversity. Disadvantages of group communication include unnecessary group formation (when the task would be better performed by one person), difficulty coordinating schedules, and difficulty with accountability and social loafing.

Small Group Development

Small groups have to start somewhere. Even established groups go through changes as members come and go, as tasks are started and completed, and as relationships change. In this section, we will learn about the stages of group development, which are forming, storming, norming, performing, and adjourning. As with most models of communication phenomena, although we order the stages and discuss them separately, they are not always experienced in a linear fashion. Additionally, some groups don't experience all five stages, may experience stages multiple times, or may experience more than one stage at a time.


Forming

During the forming stage, group members begin to reduce the uncertainty associated with new relationships and/or new tasks through initial interactions that lay the foundation for later group dynamics. Groups return to the forming stage as group members come and go over the life span of a group. Although there may not be as much uncertainty when one or two new people join a group as there is when a group first forms, groups spend some time in the forming stage every time group membership changes.

Given that interpersonal bonds are likely not yet formed and people are unfamiliar with the purpose of the group or task at hand, there are high levels of uncertainty. Early stages of role negotiation begin and members begin to determine goals for the group and establish rules and norms. Group cohesion also begins to form during this stage. Group cohesion refers to members' commitment to the purpose of the group and the degree of attraction among individuals within the group.

The cohesion that begins in this stage sets the group on a trajectory influenced by group members' feelings about one another and their purpose or task. Groups with voluntary membership may exhibit high optimism about what the group can accomplish. Although optimism can be motivating, unrealistic expectations can lead to disappointment, making it important for group members to balance optimism with realism. Groups with assigned or mandatory membership may include members that carry some degree of resentment toward the group itself or the goals of the group. These members can start the group off on a negative trajectory that will lessen or make difficult group cohesiveness. Groups can still be successful if these members are balanced out by others who are more committed to and positive in regards to the purpose of the group.


Storming

During the storming stage of group development, conflict emerges as people begin to perform their various roles, have their ideas heard, and negotiate where they fit in the group's structure. The uncertainty present in the forming stage begins to give way as people begin to occupy specific roles and the purpose, rules, and norms of a group become clearer. Conflict develops when some group members aren't satisfied with the role that they or others are playing or the decisions regarding the purpose or procedures of the group. For example, if a leader begins to emerge or is assigned during the forming stage, some members may feel that the leader is imposing his or her will on other members of the group. As we will learn in our section on group leadership, leaders should expect some degree of resentment from others who wanted to be the leader, have interpersonal conflicts with the leader, or just have general issues with being led.

Although the word storming and conflict have negative connotations, conflict can be positive and productive. Just like storms can replenish water supplies and make crops grow, storming can lead to group growth. While conflict is inevitable and should be experienced by every group, a group that gets stuck at the storming stage will likely not have much success in completing its task or achieving its purpose. Influences from outside the group can also affect the conflict in the storming stage. Interpersonal conflicts that predate the formation of the group may distract the group from the more productive idea- or task-oriented conflict that can be healthy for the group and increase the quality of ideas, decision making, and output.

Figure: Although we often have negative connotations of storming and conflict, the group conflict that happens in this stage

Figure: Although we often have negative connotations of storming and conflict, the group conflict that happens in this stage is necessary and productive.


Norming

During the norming stage of group development, the practices and expectations of the group are solidified, which leads to more stability, productivity, and cohesion within the group. Group norms are behaviors that become routine but are not explicitly taught or stated. In short, group norms help set the tone for what group members ought to do and how they ought to behave. Many implicit norms are derived from social norms that people follow in their everyday life. Norms within the group about politeness, lateness, and communication patterns are typically similar to those in other contexts. Sometimes a norm needs to be challenged because it is not working for the group, which could lead a group back to the storming stage. Other times, group members challenge norms for no good reason, which can lead to punishment for the group member or create conflict within the group.


Performing

During the performing stage of group development, group members work relatively smoothly toward the completion of a task or achievement of a purpose. Although interactions in the performing stage are task-focused, the relational aspects of group interaction provide underlying support for the group members. Socialization outside of official group time can serve as a needed relief from the group's task. During task-related interactions, group members ideally begin to develop a synergy that results from the pooling of skills, ideas, experiences, and resources. Synergy is positive in that it can lead group members to exceed their expectations and perform better than they could individually. Glitches in the group's performance can lead the group back to previous stages of group development. Changes in membership, member roles, or norms can necessitate a revisiting of aspects of the forming, storming, or norming stages. One way to continue to build group cohesion during the performing stage is to set short-term attainable group goals. Accomplishing something, even if it's small, can boost group morale, which in turn boosts cohesion and productivity.


Adjourning

The adjourning stage of group development occurs when a group dissolves because it has completed its purpose or goal, membership is declining and support for the group no longer exists, or it is dissolved because of some other internal or external cause. Some groups may live on indefinitely and not experience the adjourning stage. Other groups may experience so much conflict in the storming stage that they skip norming and performing and dissolve before they can complete their task. For groups with high social cohesion, adjourning may be a difficult emotional experience. However, group members may continue interpersonal relationships that formed even after the group dissolves. In reality, many bonds, even those that were very close, end up fading after the group disbands. This doesn't mean the relationship wasn't genuine; interpersonal relationships often form because of proximity and shared task interaction. Once that force is gone, it becomes difficult to maintain friendships, and many fade away. For groups that had negative experiences, the adjourning stage may be welcomed.

To make the most out of the adjourning stage, it is important that there be some guided and purposeful reflection. Many groups celebrate their accomplishments with a party or ceremony. Even groups with negative experiences or failed to achieve their purpose can still learn something through reflection in the adjourning stage that may benefit future group interactions. Often, group members leave a group experience with new or more developed skills that can be usefully applied in future group or individual contexts. Relational groups rather than task-focused can increase members' interpersonal, listening, or empathetic skills or increase cultural knowledge and introduce new perspectives.

Key Takeaways

  • Small groups have to start somewhere, but their development course varies after forming based on many factors. Some groups go through each stage of development in a progressive and linear fashion, while other groups may get stuck in a stage, skip a stage, or experience a stage multiple times.

  • The five stages of group development include forming, storming, norming, performing, and adjourning.

    1. During the forming stage, group members engage in socially polite exchanges to help reduce uncertainty and gain familiarity with new members. Even though their early interactions may seem unproductive, they lay the groundwork for cohesion and other group dynamics that will play out more prominently in later stages.

    2. During the storming stage, conflict emerges as group members begin to perform their various roles, have their ideas heard, and negotiate where they fit in the group's structure. Conflict is inevitable and important as a part of group development and can be productive if it is managed properly.

    3. During the norming stage, the practices and expectations (norms and rules) of the group are solidified, which leads to more stability, productivity, and cohesion within the group.

    4. During the performing stage, group members work relatively smoothly toward the completion of a task or the achievement of their purpose, ideally capitalizing on the synergy that comes from the diverse experiences group members bring to the decision-making process.

    5. During the adjourning stage, a group dissolves because its purpose has been met because membership has declined or the group has lost support, or due to some other internal or external cause. It is important that groups reflect on the life of the group to learn any relevant lessons and celebrate accomplishments.

Small Group Dynamics

Any time a group of people comes together, new dynamics are put into place that differs from the dynamics present in our typical dyadic interactions. The impressions we form about other people's likeability and the way we think about a group's purpose are affected by the climate within a group that is created by all members.

Groups also develop norms, and new group members are socialized into a group's climate and norms just as we are socialized into larger social and cultural norms in our everyday life. The pressure to conform to norms becomes more powerful in group situations, and some groups take advantage of these forces with positive and negative results. Last, the potential for productive and destructive conflict increases as multiple individuals come together to accomplish a task or a purpose. This section explores the dynamics mentioned previously to better prepare you for future group interactions.


Group Cohesion and Climate

Appropriate levels of group cohesion usually create a positive group climate, since group climate is affected by members' satisfaction with the group. Climate has also been described as group morale. Following are some qualities that contribute to a positive group climate and morale:

  • Participation. Group members feel better when they feel included in the discussion and a part of the functioning of the group.
  • Messages. Confirming messages help build relational dimensions within a group, and clear, organized, and relevant messages help build task dimensions within a group.
  • Feedback. Positive, constructive, and relevant feedback contribute to the group climate.
  • Equity. Aside from individual participation, group members also like to feel as if participation is managed equally within the group and that appropriate turn-taking is used.
  • Clear and accepted roles. Group members like to know how status and hierarchy operate within a group. Knowing the roles isn't enough to lead to satisfaction, though - members must also be comfortable with and accept those roles.
  • Motivation. Member motivation is activated by perceived connection to and relevance of the group's goals or purpose.

Figure 8.3.1: Cohesion and shared identity help create symbolic convergence as group members develop a group identity and sha

Figure 8.3.1
: Cohesion and shared identity help create symbolic convergence as group members develop a group identity and shared social reality.

Getting Real: Working in Teams

Although most college students hate working in groups, in the "real world" working in teams has become a regular part of professional expectations. Following Japan's lead, corporations in the United States began adopting a more team-based approach for project management decades ago.

This model has become increasingly popular in various organizational settings since then as means to increase productivity and reduce bureaucracy. Teams in the workplace have horizontally expanded the traditional vertical hierarchy of organizations, as the aim of creating these teams was to produce smaller units within an organization that is small enough to be efficient and self-manageable but large enough to create the synergy that we discussed in the earlier part of the chapter.

Aside from efficiency, teams are also valued for the potential for innovation. The strategic pooling of people with diverse knowledge, experience, and skills can lead to synergistic collaborative thinking that produces new knowledge. This potential for innovation makes teams ideal in high-stakes situations where money, contracts, or lives are at stake.

Large corporations are now putting together what has been termed inter-organizational high-performance research and development teams consisting of highly trained technical and scientific experts from diverse backgrounds to work collectively and simultaneously on complex projects under very challenging conditions. In markets where companies race to find the next generation of technological improvement, such research and development teams are critical for an organization's success.

Research on such teams in real-world contexts has found that in order to be successful, high-performance teams should have a clear base such as a project mission, a leader who strategically assigns various tasks to members based on their specialized expertise, and shared leadership in which individual experts are trusted to make decisions relevant to their purview within the group. Although these high-performance teams are very task-oriented, research has also found that the social element cannot be ignored, even under extreme internal and external pressures. In fact, cohesion and interdependence help create a shared reality that in turn improves productivity, because team members feel a sense of shared ownership over their charge.

Some challenges associated with working in teams include the potential for uncertainty or conflict due to the absence of traditional hierarchy, pressures that become overwhelming, lack of shared history since such teams are usually future-oriented, and high expectations without resources necessary to complete the task.

To overcome these challenges, team members can think positively but realistically about the team's end goal, exhibit trust in the expertise of other team members, be reliable and approachable to help build a good team spirit, take initiative with actions and ideas, ask critical questions, and provide critical but constructive feedback.

  1. Given your career goals, what sorts of teamwork do you think you might engage in?
  2. Would you welcome the opportunity to work on a high-performance team? Why or why not?
  3. Members of teams are often under intense pressure to produce or perform at high levels. What is the line at which the pressure becomes too much? Ethically, how far should companies push teams and how far should team members go to complete a task?

Socializing Group Members

Group socialization refers to the process of teaching and learning the norms, rules, and expectations associated with group interaction and group member behaviors. Group norms, rules, and cohesion can only be created and maintained through socialization. It is also through socialization that shared identity and social reality develop among group members, but this development is dependent on several factors.

For example, groups with higher levels of cohesion are more likely to have members that "buy into" rules and norms, which aids in socialization. The need for socialization also changes throughout a group's life span. If membership in a group is stable, long-term members should not need much socialization. However, when new members join a group, existing members must take time to engage in socialization. When a totally new group is formed, socialization will be an ongoing process as group members negotiate rules and procedures, develop norms, and create a shared history over time.

The information exchanged during socialization can be broken down into two general categories: technical and social knowledge. Technical knowledge focuses on skills and information needed to complete a task, and social knowledge focuses on behavioral norms that guide interaction. Each type of information is usually conveyed through a combination of formal and informal means. Technical knowledge can be fairly easily passed along through orientations, training, manuals, and documents because this content is often fairly straightforward. Social knowledge is more ambiguous and is usually conveyed through informal means or passively learned by new members through observation. To return to our earlier terminology, technical knowledge relates more to group rules and social knowledge relates more to group norms.

Group rules and norms provide members with a sense of predictability that helps reduce uncertainty and increase a sense of security for one's place within the group. They also guide group members' involvement with the group, help create a shared social reality, and allow the group to function in particular ways without having actual people constantly educating, monitoring, and then correcting member behaviors. Of course, the degree to which this is successful depends on the buy-in from group members.


Group Pressures

There must be some kind of motivating force present within groups in order for the rules and norms to help govern and guide a group. Without such pressure, group members would have no incentive to conform to group norms or buy into the group's identity and values. In this section, we will discuss how rules and norms gain their power through internal and external pressures and how these pressures can have positive and negative effects.

Figure 8.3.2: Even though group members are different, failure to conform to the group's identity could create problems.

Figure 8.3.2: Even though group members are different, failure to conform to the group's identity could create problems.


Conformity

In general, some people are more likely to accept norms and rules than others, which can influence the interaction and potential for conflict within a group. While some people may feel a need for social acceptance that leads them to accept a norm or rule with minimal conformity pressure, others may actively resist because they have a valid disagreement or because they have an aggressive or argumentative personality. Such personality traits are examples of internal pressures that operate within the individual group member and act as a self-governing mechanism.

When group members discipline themselves and monitor their own behavior, groups need not invest in as many external mechanisms to promote conformity. Deviating from the group's rules and norms that a member internalized during socialization can lead to self-imposed feelings of guilt or shame that can then initiate corrective behaviors and discourage the member from going against the group.

Conformity pressure can also stem from external forces when the whole group stands to receive a reward or punishment based on its performance, which ties back to the small group characteristic of interdependence. Although these pressures may seem negative, they also have positive results. Groups that exert an appropriate and ethical amount of conformity pressure typically have higher levels of group cohesion, which as we learned leads to increased satisfaction with group membership, better relationships, and better task performance.

Groups with a strong but healthy level of conformity also project a strong group image to those outside the group, which can raise the group's profile or reputation. Pressures toward conformity, of course, can go too far, as is evidenced in tragic stories of people driven to suicide because they felt they couldn't live up to the conformity pressure of their group and people injured or killed enduring hazing rituals that take expectations for group conformity to unethical and criminal extremes.

Getting Critical": Hazing: Taking Conformity Pressures to the Extreme

Hazing can be defined as actions expected to be performed by aspiring or new members of a group that are irrelevant to the group's activities or mission and are humiliating, degrading, abusive, or dangerous. People who have participated in hazing or have been hazed often note that hazing activities are meant to build group identification and unity. Scholars note that hazing is rationalized because of high conformity pressures. People who were hazed internalize the group's practices and are more likely to perpetuate hazing, creating a cycle of abuse.

Hazing is not new; it has been around in academic and athletic settings since ancient Greece, but it has gotten much attention lately on college campuses as the number of student deaths attributed to hazing behaviors has increased steadily over the past years. In general, it is believed that hazing incidents are underreported, because these activities are done in secret within tightly knit organizations such as fraternities, sororities, and athletic teams that have strong norms of conformity.

The urge to belong is powerful, but where is the line when it comes to the actions people take or what people are willing to endure to be accepted? Hazing is meant to have aspiring group members prove their worth or commitment. Examples of hazing include, but aren't limited to, being "kidnapped, transported, and abandoned"; drinking excessively in games or contests; sleep deprivation; engaging in or simulating sexual acts; being physically abused; being required to remain silent; wearing unusual clothes or costumes; or acting in a subservient manner to more senior group members.

Research has found that people in leadership roles, who are more likely to have strong group identification, are also more likely to engage in hazing activities. The same research also found that group members who have supportive friends outside of the organization are more likely to remove themselves from a hazing situation, which points to the fact that people who endure hazing may be doing so out of a strong drive to find acceptance and belonging they do not have elsewhere.

  1. What is your definition of hazing? When does something cross the line from a rite of passage or tradition to hazing?
  2. What are some internal and external pressures that might lead to hazing activities?
  3. Do some research on hazing incidents on college campuses. What concepts from this chapter could be used in anti-hazing education campaigns to prevent incidents like the ones you researched?

Groupthink

Groupthink is a negative group phenomenon characterized by a lack of critical evaluation of proposed ideas or courses of action that results from high levels of cohesion and/or high conformity pressures. We can better understand groupthink by examining its causes and effects. When group members fall victim to groupthink, the effect is an uncritical acceptance of decisions or suggestions for plans of action to accomplish a task or goal.

Group meetings that appear to go smoothly with only positive interaction among happy, friendly people may seem ideal, but these actions may be symptomatic of groupthink. When people rush to agreement or fear arguments, groupthink tends to emerge. Decisions made due to groupthink may range from a poorly thought out presentation method that bores the audience to a mechanical failure resulting in death.

Two primary causes of groupthink are high levels of cohesion and excessive conformity pressures. When groups exhibit high levels of social cohesion, members may be reluctant to criticize or question another group member's ideas or suggestions for fear that it would damage the relationship. When group members have a high level of task cohesion, they may feel invincible and not critically evaluate ideas.

High levels of cohesion may lessen conformity pressures since group members who identify strongly with the group's members and mission may not feel a need to question the decisions or suggestions made by others. For those who aren't blinded by the high levels of cohesion, internal conformity pressures may still lead them to withhold criticism of an idea because the norm is to defer to decisions made by organization leaders or a majority of group members. External conformity pressures because of impending reward or punishment, time pressures, or an aggressive leader are also factors that can lead to groupthink.


To Avoid Groupthink, Groups Should

  • Divvy up responsibilities between group members so decision-making power isn't in the hands of a few,

  • Track contributions of group members in such a way that each person's input and output is recorded so that it can be discussed,

  • Encourage and reward the expression of minority or dissenting opinions,

  • Allow members to submit ideas prior to a discussion so that opinions aren't swayed by members who propose ideas early in a discussion,

  • Question each major decision regarding its weaknesses and potential negative consequences relative to competing decisions (encourage members to play "devil's advocate"),

  • Have decisions reviewed by an outside party that was not involved in the decision-making process,

  • Have a "reflection period" after a decision is made and before it is implemented during which group members can express reservations or second thoughts about the decision,


Group Conflict

Conflict can appear in indirect or direct forms within group interaction, just as it can in interpersonal interactions. Group members may openly question each other's ideas or express anger toward or dislike for another person. Group members may also indirectly engage in conflict communication through innuendo, joking, or passive-aggressive behavior. Although we often view conflict negatively, conflict can be beneficial for many reasons.

When groups get into a rut, lose creativity, or become complacent, conflict can help get a group out of a bad or mediocre routine. Conversely, conflict can lead to lower group productivity due to strain on the task and social dimensions of a group. There are three main types of conflict within groups: procedural, substantive, and interpersonal. Each of these types of conflict can vary in intensity, which can affect how much the conflict impacts the group and its members.


Procedural Conflict

Procedural conflict emerges from disagreements or trouble with the mechanics of group operations. In this type of conflict, group members differ in their beliefs about how something should be done. Procedural conflict can be handled by a group leader, especially if the leader puts group procedures into place or has the individual power to change them. If there is no designated leader or the leader doesn't have the sole power to change procedures (or just wants input from group members), proposals can be taken from the group on ways to address a procedural conflict to initiate a procedural change. A vote to reach a consensus or majority can also help resolve procedural conflict.

Figure 8.3.3: Procedural conflict can often be resolved with a group vote.

Figure 8.3.3: Procedural conflict can often be resolved with a group vote.


Substantive Conflict

Substantive conflict focuses on group members' differing beliefs, attitudes, values, or ideas related to the purpose or task of the group. Rather than focusing on questions of how, substantive conflicts focus on questions of what. Substantive conflicts may emerge as a group tries to determine its purpose or mission. As members figure out how to complete a task or debate which project to start on next, there will undoubtedly be differences of opinion on what something means, what is acceptable in terms of supporting evidence for a proposal, or what is acceptable for a goal or performance standard. Leaders and other group members shouldn't rush to close this type of conflict down.

As we learned in our earlier discussion of groupthink, open discussion and debate regarding ideas and suggestions for group action can lead to higher-quality output and may prevent groupthink. Leaders who make final decisions about substantive conflict for the sake of moving on run the risk of creating a win/lose competitive climate in which people feel like their ideas may be shot down, which could lead to less participation.

To resolve this type of conflict, group members may want to research to see what other groups have done in similar situations, as additional information often provides needed context for conflict regarding information and ideas. Once the information is gathered, weigh all proposals and try to discover common ground among perspectives. Civil and open discussions that debate the merits of an idea are more desirable than a climate in which people feel personally judged for their ideas.


Interpersonal Conflict

Interpersonal conflict emerges from conflict between individual members of the group. Whereas procedural conflict deals with how and substantive conflict deals with what, interpersonal conflict deals with who. Such conflict can be completely irrelevant to the functioning or purpose of the group, perhaps focusing instead on personality differences. Interpersonal conflict can be the result of avoided or improperly handled procedural or substantive conflict that festers and becomes personal rather than task-focused.

This type of conflict can also result from differences in beliefs, attitudes, and values (when such differences are taken personally rather than substantively); different personalities; or different communication styles. While procedural and substantive conflicts may be more easily expressed because they do not directly address a person, interpersonal conflict may slowly build as people avoid openly criticizing or confronting others.

Passive-aggressive behavior is a sign that interpersonal conflict may be building under the surface, and other group members may want to intervene to avoid escalation and retaliation. Leaders can also meet with people involved in interpersonal conflict privately to help them engage in perception checking and act as mediators if needed. While people who initiate procedural or substantive conflict may be perceived by other group members as concerned about the group's welfare and seen as competent in their ability to notice areas on which the group could improve, people who initiate interpersonal conflict are often held in ill-regard by other group members.


Managing Conflict in Small Groups

Some common ways to manage conflict include clear decision-making procedures, third-party mediation, and leader facilitation. While an up-and-down vote can allow a group to finalize a decision and move on, members whose vote fell on the minority side may feel resentment toward other group members. This can create a win/lose climate that leads to further conflict. Having a leader who makes ultimate decisions can also help move a group toward completion of a task, but conflict may only be pushed to the side and left not fully addressed.

Third-party mediation can help move a group past a conflict and may create fewer feelings of animosity since the person mediating and perhaps making a decision isn't a member of the group. In some cases, the leader can act as an internal third-party mediator to help other group members work productively through their conflict.

Tips for Managing Group Conflict

  1. Clarify the issue at hand by getting to the historical roots of the problem. Keep in mind that perception leads us to punctuate interactions differently, so it may be useful to know each person's perspective of when, how, and why the conflict began.

  2. Create a positive discussion climate by encouraging and rewarding active listening.

  3. Discuss needs rather than solutions. Determine each person's needs to be met and goals for the outcome of the conflict before offering or acting on potential solutions.

  4. Set boundaries for discussion and engage in gatekeeping to prevent unproductive interactions like tangents and personal attacks.

  5. Use "we" language to maintain existing group cohesion and identity, and use "I" language to help reduce defensiveness.

Advantages and Disadvantages of Conflict

Remember that a complete lack of conflict in a group is a bad sign, as it indicates either a lack of activity or a lack of commitment on the part of the members. Conflict, when properly handled, can lead a group to have a better understanding of the issues they face. For example, substantive conflict brings voice to alternative perspectives that may not have been heard otherwise.

Additionally, when people view conflict as healthy, necessary, and productive, they can enter into a conflict episode with an open mind and an aim to learn something. This is especially true when those who initiate substantive conflict are able to share and defend their views in a competent and civil manner. Group cohesion can also increase as a result of well-managed conflict. Occasional experiences of tension and unrest followed by resolutions make groups feel like they have accomplished something, which can lead them to not dread conflict and give them the confidence to more productively deal with it the next time.

Conflict that goes on for too long or is poorly handled can lead to decreased cohesiveness. Group members who try to avoid a conflict can still feel anger or frustration when the conflict drags on. Members who consistently take task-oriented conflict personally and escalate procedural or substantive conflict to interpersonal conflict are especially unpopular with other group members. Mishandled or chronic conflict can eventually lead to the destruction of a group or to a loss of members as people weigh the costs and rewards of membership.

Key Takeaways

  • Task cohesion refers to the degree of commitment of group members to the purpose and activities of the group, and social cohesion refers to the degree of attraction and liking among group members. Group climate refers to the relatively enduring tone and quality of group interaction that is experienced similarly by group members. The degree of each type of cohesion affects the group's climate.

    Groups can be very close socially but not perform well if they do not have an appropriate level of task cohesion. Groups that are too focused on the task can experience interpersonal conflict or a lack of motivation if the social cohesion, which helps enhance the feeling of interdependence, is lacking.

  • Group socialization refers to the process of teaching and learning the norms, rules, and expectations associated with group interaction and group member behaviors. Group members are socialized by receiving technical and social information. Cohesion plays a role in socialization, as groups that have high levels of task and social cohesion are more likely to buy into the norms of the group. Socialization continues after a member has joined, as members are officially or unofficially rewarded or punished for adhering to or deviating from the group's norms.

  • Conformity pressures are an important force behind group socialization. Internal pressures such as an internal drive to be seen as part of the group or to avoid feeling ashamed or guilty for deviating from the group influence behavior and communication. Likewise, external pressures such as group policies and the potential for reward or punishment also play into group dynamics. The pressures toward conformity can manifest in groupthink, which is characterized by a lack of critical evaluation of proposed ideas, a high level of agreement, and fear of argument.

  • Groups experience different kinds of conflict, including procedural, substantive, and interpersonal conflict.

    • Procedural conflict emerges from disagreements or trouble with the mechanics of group operations and deals with questions about "how" a group should do something. A leader may be able to resolve this conflict by changing or explaining a procedure or taking, from group members, proposals for or votes on procedural revisions.

    • Substantive conflict focuses on group members' differing beliefs, attitudes, values, or ideas related to the purpose or task of the group. Leaders and other group members should avoid closing off this type of conflict before people have had a chance to be heard, as a lack of substantive conflict can lead to groupthink. Instead, listen to all viewpoints, try to find common ground, and then weigh and evaluate the information as a group.

    • Interpersonal conflict emerges from personal conflict between individual members of a group. Manage interpersonal conflict by getting to the root cause of the conflict. In some cases, interpersonal conflict may be disguised as procedural or substantive conflict, or it may develop due to the poorly managed procedural or substantive conflict. Leaders, group members not directly involved in the conflict, or even outside third parties may also be able to effectively mediate interpersonal conflict.

Leadership and Small Group Communication

It is important to point out that although a group may have only one official leader, other group members play important leadership roles. Making this distinction also helps us differentiate between leaders and leadership. The leader is a group role associated with a high-status position and may be formally or informally recognized by group members.

Leadership is a complex set of beliefs, communication patterns, and behaviors that influence the functioning of a group and move a group toward the completion of its task. A person in the role of leader may provide no or poor leadership. Likewise, a person who is not recognized as a "leader" in the title can provide excellent leadership. In the remainder of this section, we will discuss some approaches to studying leadership, leadership styles, and leadership and group dynamics.


Why and How People Become Leaders

Before we move onto specific approaches to studying leadership, let's distinguish between designated and emergent leaders. In general, some people gravitate more toward leadership roles than others, and some leaders are designated while others are emergent.

Designated leaders are officially recognized in their leadership role and may be appointed or elected by people inside or outside the group. Designated leaders can be especially successful when they are sought out by others to fulfill and are then accepted in leadership roles. On the other hand, some people seek out leadership positions not because they possess leadership skills and have been successful leaders in the past but because they have the drive to hold and wield power. Many groups are initially leaderless and must either designate a leader or wait for one to emerge organically.

Emergent leaders gain status and respect through engagement with the group and its task and are turned to by others as a resource when leadership is needed. Emergent leaders may play an important role when a designated leader unexpectedly leaves. We will now turn our attention to three common perspectives on why some people are more likely to be designated leaders than others and how leaders emerge in the absence of or in addition to a designated leader.

Figure 8.4.1: A group leader may be formally designated by someone inside or outside the group or may emerge naturally during


Figure 8.4.1: A group leader may be formally designated by someone inside or outside the group or may emerge naturally during early group meetings.


Leaders Emerge Because of Their Traits

The trait approach to studying leadership distinguishes leaders from followers based on traits, or personal characteristics. Some traits that leaders, in general, share are related to physical appearance, communication ability, intelligence, and personality. In terms of physical appearance, designated leaders tend to be taller and more attractive than other group members. This could be because we consciously and/or subconsciously associate a larger size (in terms of height and build, but not body fat) with strength and strength with good leadership.

As far as communication abilities, leaders speak more fluently, have a more confident tone, and communicate more often than other group members. Leaders are also moderately more intelligent than other group members, which is attractive because leaders need good problem-solving skills. Interestingly, group members are not as likely to designate or recognize an emergent leader that they perceive to be exceedingly more intelligent than them. Last, leaders are usually more extroverted, assertive, and persistent than other group members. These personality traits help get these group members noticed by others, and expressivity is often seen as attractive and as a sign of communication competence.


Leaders Emerge Because of the Situation

Leaders emerge differently in different groups, but two stages are common to each scenario. During this first stage, about half of the group's members are eliminated from the possibility of being the group's leader. Remember that this is an informal and implicit process – unlike people being picked for a kickball team or intentionally vetted. The second stage of leader emergence is where a more or less pronounced struggle for leadership begins.

Although the two leading candidates do not overtly fight with each other or say, "I should be leader, not you!" they both take strong stances regarding the group's purpose and try to influence the structure, procedures, and trajectory for the group. The candidate who retreats will still enjoy a relatively high status in the group and be respected for vying for leadership. The second-place candidate may become a nuisance for the new emergent leader, questioning his or her decisions. Rather than excluding or punishing the second-place candidate, the new leader should give him or her responsibilities within the group to use the group member's respected status.

Figure 8.4.2: A group member with expertise in an area relevant to the group's task may emerge to lead the group. For example


Figure 8.4.2: A group member with expertise in an area relevant to the group's task may emerge to lead the group. For example, a transplant surgeon may lead a team of other doctors and nurses during the surgery while a critical care nurse may take the lead during postsurgery recovery.


Leaders Emerge Based on Communication Skill and Competence

This final approach to the study of leadership is considered a functional approach because it focuses on how particular communication behaviors function to create leadership conditions. This last approach is the most useful for communication scholars and people who want to improve their leadership skills because leadership behaviors (which are learnable and adaptable) rather than traits or situations (which are often beyond our control) are the primary focus of study. As we've already learned, any group member can exhibit leadership behaviors, not just a designated or emergent leader. Therefore leadership behaviors are important for all of us to understand even if we don't anticipate serving in leadership positions.

Figure 8.4.3: A group leader with high communication competence can facilitate brainstorming and group discussion to enhance


Figure 8.4.3: A group leader with high communication competence can facilitate brainstorming and group discussion to enhance the creativity and quality of group members' ideas.


Leadership Styles

Given the large amount of research done on leadership, it is not surprising that there are several different ways to define or categorize leadership styles. Effective leaders generally do not fit solely into one style in the following classifications. Instead, they can adapt their leadership style to fit the relational and situational context. One common way to study leadership style is to make a distinction among autocratic, democratic, and laissez-faire leaders.

We can describe these leadership styles as:

  • Autocratic leaders set policies and make decisions primarily on their own, taking advantage of the power present in their title or status to set the agenda for the group.

  • Democratic leaders facilitate group discussion and like to take input from all members before making a decision.

  • Laissez-faire leaders take a "hands-off" approach, preferring to give group members freedom to reach and implement their own decisions.

While this is a frequently cited model of leadership styles, we will focus in more detail on a model that was developed a few years after this one. I choose to focus on this later model because it offers some more specifics in terms of the communicative elements of each leadership style. The four leadership styles used in this model are directive, participative, supportive, and achievement-oriented.


Directive Leaders

Directive leaders help provide psychological structure for their group members by clearly communicating expectations, keeping a schedule and agenda, providing specific guidance as group members work toward completing their task, and taking the lead on setting and communicating group rules and procedures. Although similar to the autocratic leadership style mentioned before, it is more nuanced and flexible. The originators of this model note that a leader can be directive without being seen as authoritarian. To do this, directive leaders must be good motivators who encourage productivity through positive reinforcement or reward rather than through the threat of punishment.

Figure 8.4.4: Directive leaders provide structure and clear expectations for their group. To be effective they must be skille


Figure 8.4.4: Directive leaders provide structure and clear expectations for their group. To be effective they must be skilled motivators.


A directive leadership style is effective in groups that do not have a history and may require direction to get started on their task. It can also be the most appropriate method during crisis situations in which decisions must be made under time constraints or other extraordinary pressures. When groups have an established history and are composed of people with unique skills and expertise, a directive approach may be seen as "micromanaging". In these groups, a more participative style may be the best option.


Participative Leaders

Participative leaders work to include group members in the decision-making process by soliciting and considering their opinions and suggestions. When group members feel included, their personal goals are more likely to align with the group and organization's goals, which can help productivity. In addition to consulting group members for help with decision-making, participative leaders also grant group members more freedom to work independently. This can lead group members to feel trusted and respected for their skills, which can increase their effort and output.

The participative method of leadership is similar to the democratic style discussed earlier, and it is a style of leadership practiced in many organizations that have established workgroups that meet consistently over long periods of time. US companies began to adopt a more participative and less directive management style in the 1980s after organizational scholars researched teamwork and efficiency in Japanese corporations. Japanese managers included employees in decision-making, which blurred the line between the leader and other group members and enhanced productivity. These small groups were called "quality circles" because they focused on group interaction to improve quality and productivity.


Supportive Leaders

Supportive leaders show concern for their followers' needs and emotions. They want to support group members' welfare through a positive and friendly group climate. These leaders are good at reducing the stress and frustration of the group, which helps create a positive climate and can help increase group members' positive feelings about the task and other group members. Supportive leaders do not provide unconditionally positive praise.

They competently provide constructive criticism to challenge and enhance group members' contributions. A supportive leadership style is more likely in groups that are primarily relational rather than task-focused. For example, support groups and therapy groups benefit from a supportive leader. While maintaining positive relationships is an important part of any group's functioning, most task-oriented groups need to spend more time on tasks than social functions to efficiently work toward completing their task.


Achievement-Oriented Leaders

Achievement-oriented leaders strive for excellence and set challenging goals, constantly seeking improvement and exhibiting confidence that group members can meet their high expectations. These leaders often engage in systematic social comparison, keeping tabs on other similar high-performing groups to assess their expectations and the group's progress.

This type of leadership is similar to what other scholars call transformational or visionary leadership and is often associated with leaders like former Apple CEO Steve Jobs, talk show host and television network CEO Oprah Winfrey, former president Bill Clinton, and business magnate turned philanthropist Warren Buffett. Achievement-oriented leaders are likely less common than the other styles, as this style requires a high level of skill and commitment from the leader and the group.

Although rare, these leaders can be found at all levels of groups ranging from local school boards to Fortune 500 companies. Certain group dynamics must be in place to accommodate this leadership style. Groups for which an achievement-oriented leadership style would be effective are typically intentionally created and are made up of members who are skilled and competent in regard to the group's task. In many cases, the leader is specifically chosen because of his or her reputation and expertise, and even though the group members may not have a history of working with the leader, the members and leader must have a high degree of mutual respect.

Getting Plugged In: Steve Jobs as an Achievement-Oriented Leader

"Where can you find a leader with Jobs' willingness to fail, his sheer tenacity, persistence, and resiliency, his grandiose ego, his overwhelming belief in himself?" This closing line of an article following the death of Steve Jobs clearly illustrates the larger-than-life personality and extraordinary drive of achievement-oriented leaders.

Jobs, who founded Apple Computers, was widely recognized as a visionary with a brilliant mind during his early years at the helm of Apple, but he hadn't yet gained respect as a business leader. Jobs left the company and later returned in 1997. After his return, Apple reached its height under his leadership, which was now enhanced by the business knowledge and skills he gained during his time away from the company. The fact that Jobs could largely teach himself the ins and outs of business practices is a quality of achievement-oriented leaders, who are constantly self-reflective and evaluate their skills and performance, making adaptations as necessary.

Achievement-oriented leaders also often possess good instincts, allowing them to make decisions quickly while acknowledging the potential for failure but also showing a resiliency that allows them to bounce back from mistakes and come back stronger. Rather than bringing in panels of experts, presenting ideas to focus groups for feedback, or putting a new product through market research and testing, Jobs relied on his instincts, which led to some embarrassing failures and some remarkable successes that overshadowed the failures. Although Jobs made unilateral decisions, he relied heavily on the creative and technical expertise of others who worked for him and were able to make his creative, innovative, and some say genius ideas reality.

As do other achievement-oriented leaders, Jobs held his group members to exceptionally high standards and fostered a culture that mirrored his own perfectionism. Constant comparisons to other technological innovators like Bill Gates, CEO of Microsoft, pushed Jobs and those who worked for him to work tirelessly to produce the "next big thing."

Achievement-oriented leaders like Jobs are maniacal, intense, workaholics, perfectionists, risk-takers, narcissists, innovative, and visionary. These descriptors carry positive and negative connotations but often yield amazing results when possessed by a leader, the likes of which only seldom come around.

  1. Do you think Jobs could have been as successful had he employed one of the other leadership styles? Why or why not? How might the achievement-oriented leadership style be well suited for a technology company like Apple or the technology field in general?

  2. In what circumstances would you like to work for an achievement-oriented leader, and why? In what circumstances would you prefer not to work with an achievement-oriented leader, and why?

  3. Do some research on another achievement-oriented leader. Discuss how that leader's traits are similar to and/or different from those of Steve Jobs.

Getting Real: Leadership as the Foundation of a Career

As we have already learned, leaders share traits, some more innate and naturally tapped into than others. Successful leaders also develop and refine leadership skills and behaviors they are not "born with." Since much of leadership is skill and behavior-based, it is never too early to start developing yourself as a leader.

Whether you are planning to start your first career path fresh out of college, you have returned to college in order to switch career paths, or you are in college to help you advance more quickly in your current career path, you should have already been working on your leadership skills for years; it's not something you want to start your first day on the new job.

Since leaders must be able to draw from a wealth of personal experience in order to solve problems, relate to others, and motivate others to achieve a task, you should start to seek out leadership positions in school and/or community groups. Since you may not yet be sure of your exact career path, try to get a variety of positions over a few years that are generally transferrable to professional contexts.

In these roles, work on building a reputation as an ethical leader and as a leader who takes responsibility rather than playing the "blame game". Leaders still have to be good team players and often have to take on roles and responsibilities that other group members do not want. Instead of complaining or expecting recognition for your "extra work," accept these responsibilities enthusiastically and be prepared for your hard work to go unnoticed.

Much of what a good leader does occurs in the background and is not publicly praised or acknowledged. Even when the group succeeds because of your hard work as the leader, you still have to be willing to share that praise with others who helped, because even though you may have worked the hardest, you did not do it alone.

As you build up your experience and reputation as a leader, be prepared for your workload to grow and your interpersonal communication competence to become more important. Once you're on your career path, you can draw on this previous leadership experience and volunteer or step up when the need arises, which can help you get noticed. Of course, you have to be able to follow through on your commitment, which takes discipline and dedication.

While you may be excited to prove your leadership chops in your new career path, I caution you about taking on too much too fast. It's easy for a young and/or new member of a work team to become overcommitted, as more experienced group members are excited to have a person to share some of their work responsibilities with. Hopefully, your previous leadership experience will give you confidence that your group members will notice.

People are attracted to confidence and want to follow people who exhibit it. Aside from confidence, good leaders also develop dynamism, which is a set of communication behaviors that conveys enthusiasm and creates an energetic and positive climate. Once confidence and dynamism have attracted a good team of people, good leaders facilitate quality interaction among group members, build cohesion, and capitalize on the synergy of group communication to come up with forward-thinking solutions to problems.

Good leaders also continue to build skills to become better leaders. Leaders are excellent observers of human behavior and are able to assess situations using contextual clues and nonverbal communication. They can then use this knowledge to adapt their communication to the situation. Leaders also have a high degree of emotional intelligence, which allows them to better sense, understand, and respond to others' emotions and to have more control over their own displays of emotions.

Lastly, good leaders further their careers by being reflexive and regularly evaluating their strengths and weaknesses as a leader. Since our perceptions are often skewed, it's also good to have colleagues and mentors/supervisors give you formal evaluations of your job performance, making explicit comments about leadership behaviors. As you can see, the work of a leader only grows more complex as one moves further along a career path. But with the skills gained through many years of increasingly challenging leadership roles, a leader can adapt to and manage this increasing complexity.

  1. What leadership positions have you had so far? In what ways might they prepare you for more complex and career-specific leadership positions you may have later?

  2. What communication competencies are most important for a leader and why? How do you rate the competencies you ranked as most important?

  3. Who do you know who would be able to give you constructive feedback on your leadership skills? What do you think this person would say? (You may want to consider actually asking the person for feedback).

Key Takeaways

  • Leaders fulfill a group role that is associated with status and power within the group that may be formally or informally recognized by people inside and/or outside of the group.

    While there are usually only one or two official leaders within a group, all group members can perform leadership functions, which are a complex of beliefs, communication patterns, and behaviors that influence the functioning of a group and move a group toward the completion of its tasks.

  • There are many perspectives on how and why people become leaders:

    • Designated leaders are officially recognized in their leadership roles and may be appointed or elected.
    • Emergent leaders gain status and respect through engagement with the group and its task and are turned to by others as a resource when leadership is needed.

  • The trait approach to studying leadership distinguishes leaders from followers based on traits or personal characteristics, such as physical appearance, communication ability, intelligence, and personality. While this approach is useful for understanding how people conceptualize ideal leaders, it doesn't offer communication scholars much insight into how leadership can be studied and developed as a skill.

  • Situational context also affects how leaders emerge. Different leadership styles and skills are needed based on the level of the structure surrounding a group and on how group interactions play out in initial meetings and whether or not a leadership struggle occurs.

  • Leaders also emerge based on communication skill and competence, as certain communication behaviors function to create leadership conditions. This approach is most useful to communication scholars because in it leadership is seen as a set of communication behaviors that are learnable and adaptable rather than traits or situational factors, which are often beyond our control.

  • Leaders can adopt a directive, participative, supportive, or achievement-oriented style.

    • Directive leaders help provide psychological structure for their group members by clearly communicating expectations, keeping a schedule and agenda, providing specific guidance as group members work toward completing their task, and taking the lead on setting and communicating group rules and procedures.
    • Participative leaders work to include group members in the decision-making process by soliciting and considering their opinions and suggestions.
    • Supportive leaders show concern for their followers' needs and emotions.
    • Achievement-oriented leaders strive for excellence and set challenging goals, constantly seeking improvement and exhibiting confidence that group members can meet their high expectations.

Problem Solving and Decision-Making in Groups

Although the steps of problem-solving and decision-making we will discuss next may seem obvious, we often do not think to or choose not to use them. Instead, we start working on a problem and later realize we are lost and must backtrack. I am sure we have all reached a point in a project or task and had the "OK, now what?" moment. I have recently taken up some carpentry projects as a functional hobby, and I have developed a great respect for the importance of advanced planning. It is frustrating to get to a crucial point in building or fixing something only to realize that you have to unscrew a support board that you already screwed in, have to drive back to the hardware store to get something that you didn't think to get earlier, or have to completely start over. In this section, we will discuss the group problem-solving process, methods of decision-making, and influences on these processes.

Figure 8.5.1: Group problem solving can be a confusing puzzle unless it is approached systematically.

Figure 8.5.1: Group problem-solving can be a confusing puzzle unless it is approached systematically.


Group Problem-Solving Process

There are several variations of similar problem-solving models based on US American scholar John Dewey's reflective thinking process. As you read through the steps in the process, think about how we can apply what we have learned regarding the general and specific elements of problems. Some of the following steps are straightforward, and they are things we would logically do when faced with a problem. However, taking a deliberate and systematic approach to problem-solving has been shown to benefit group functioning and performance.

A deliberate approach is especially beneficial for groups that do not have an established history of working together and will only be able to meet occasionally. Although a group should attend to each step of the process, group leaders or other group members who facilitate problem-solving should be cautious not to dogmatically follow each element of the process or force a group along. Such a lack of flexibility could limit group member input and negatively affect the group's cohesion and climate.


Step 1: Define the Problem

Define the problem by considering the three elements shared by every problem: the currentundesirablesituation, the goal or more desirable situation, and obstacles in the way. At this stage, group members share what they know about the current situation, without proposing solutions or evaluating the information.

Here are some good questions to ask during this stage: What is the current difficulty? How did we come to know that the difficulty exists? Who/what is involved? Why is it meaningful/urgent/important? What have the effects been so far? What, if any, elements of the difficulty require clarification?

At the end of this stage, the group should be able to compose a single sentence that summarizes the problem called a problem statement. Avoid wording in the problem statement or question that hints at potential solutions. A small group formed to investigate ethical violations of city officials could use the following problem statement: "Our state does not currently have a mechanism for citizens to report suspected ethical violations by city officials."


Step 2: Analyze the Problem

During this step, a group should analyze the problem and the group's relationship to the problem. Whereas the first step involved exploring the "what" related to the problem, this step focuses on the "why." At this stage, group members can discuss the potential causes of the difficulty. Group members may also want to begin setting out an agenda or timeline for the group's problem-solving process, looking forward to the other steps. To fully analyze the problem, the group can discuss the five common problem variables discussed before.

Here are two examples of questions that the group formed to address ethics violations might ask: Why doesn't our city have an ethics reporting mechanism? Do cities of similar size have such a mechanism? Once the problem has been analyzed, the group can pose a problem question that will guide the group as it generates possible solutions. "How can citizens report suspected ethical violations of city officials and how will such reports be processed and addressed?" As you can see, the problem question is more complex than the problem statement, since the group has moved on to a more in-depth discussion of the problem during step 2.


Step 3: Generate Possible Solutions

During this step, group members generate possible solutions to the problem. Again, solutions should not be evaluated at this point, only proposed and clarified. The question should be what could we do to address this problem, not what should we do to address it. It is perfectly OK for a group member to question another person's idea by asking something like "What do you mean?" or "Could you explain your reasoning more?"

Discussions at this stage may reveal a need to return to previous steps to better define or more fully analyze a problem. Since many problems are multifaceted, group members must generate solutions for each part of the problem separately, making sure to have multiple solutions for each part. Stopping the solution-generating process prematurely can lead to groupthink.

For the problem question previously posed, the group would need to generate solutions for all three parts of the problem included in the question. Possible solutions for the first part of the problem (How can citizens report ethical violations?) may include "online reporting system, email, in-person, anonymously, on-the-record," and so on. Possible solutions for the second part of the problem (How will reports be processed?) may include "daily by a newly appointed ethics officer, weekly by a nonpartisan nongovernment employee," and so on. Possible solutions for the third part of the problem (How will reports be addressed?) may include "by a newly appointed ethics commission, by the accused's supervisor, by the city manager," and so on.


Step 4: Evaluate Solutions

During this step, solutions can be critically evaluated based on their credibility, completeness, and worth. Once the potential solutions have been narrowed based on more obvious differences in relevance and/or merit, the group should analyze each solution based on its potential effects - especially negative effects. Groups that are required to report the rationale for their decision or whose decisions may be subject to public scrutiny would be wise to make a set list of criteria for evaluating each solution. Additionally, solutions can be evaluated based on how well they fit with the group's charge and the group's abilities.

To do this, group members may ask, "Does this solution live up to the original purpose or mission of the group?" and "Can the solution actually be implemented with our current resources and connections?" and "How will this solution be supported, funded, enforced, and assessed?" Secondary tensions and substantive conflict, two concepts discussed earlier, emerge during this step of problem-solving, and group members will need to employ effective critical thinking and listening skills.

Decision-making is part of the larger process of problem-solving and it plays a prominent role in this step. While there are several fairly similar models for problem-solving, there are many varied decision-making techniques that groups can use.

For example, to narrow the list of proposed solutions, group members may decide by majority vote, by weighing the pros and cons, or by discussing them until a consensus is reached. There are also more complex decision-making models like the "six hats method," which we will discuss later. Once the final decision is reached, the group leader or facilitator should confirm that the group is in agreement. It may be beneficial to let the group break for a while or even to delay the final decision until a later meeting to allow people time to evaluate it outside of the group context.


Step 5: Implement and Assess the Solution

Implementing the solution requires some advanced planning, and it should not be rushed unless the group is operating under strict time restraints or delay may lead to some kind of harm. Although some solutions can be implemented immediately, others may take days, months, or years. As was noted earlier, it may be beneficial for groups to poll those affected by the solution as to their opinion of it or even do a pilot test to observe the solution's effectiveness and how people react to it.

Before implementation, groups should also determine how and when they would assess the solution's effectiveness by asking, "How will we know if the solution is working or not?" Since solution assessment will vary based on whether or not the group is disbanded, groups should also consider the following questions: If the group disbands after implementation, who will be responsible for assessing the solution? If the solution fails, will the same group reconvene or will a new group be formed?

Figure 8.5.2: Once a solution has been reached and the group has the "green light" to implement it, it should proceed deliber

Figure 8.5.2: Once a solution has been reached and the group has the "green light" to implement it, it should proceed deliberately and cautiously, making sure to consider possible consequences and address them as needed.


Certain elements of the solution may need to be delegated to various people inside and outside the group. Group members may also be assigned to implement a particular part of the solution based on their role in the decision-making or because it connects to their area of expertise. Likewise, group members may be tasked with publicizing the solution or "selling" it to a particular group of stakeholders. Last, the group should consider its future. In some cases, the group will get to decide if it will stay together and continue working on other tasks or if it will disband. In other cases, outside forces determine the group's fate.

Getting Competent: Problem Solving and Group Presentations

Giving a group presentation requires that individual group members and the group as a whole solve many problems and make many decisions. Although having more people involved in a presentation increases logistical difficulties and has the potential to create more conflict, a well-prepared and well-delivered group presentation can be more engaging and effective than a typical presentation. The main problems facing a group giving a presentation are (1) dividing responsibilities, (2) coordinating schedules and time management, and (3) working out the logistics of the presentation delivery.

Regarding dividing responsibilities, assigning individual work at the first meeting and then trying to fit it all together before the presentation (which is what many college students do when faced with a group project) is not the recommended method. Integrating content and visual aids created by several different people into a seamless final product takes time and effort, and the person "stuck" with this job at the end usually ends up developing some resentment toward his or her group members. While it's OK for group members to do work independently outside of group meetings, spend time working together to help set up some standards for content and formatting expectations that will help make later integration of work easier.

Taking the time to complete one part of the presentation together can help set those standards for later individual work. Discuss the roles that various group members will play openly to avoid role confusion. There could be one point person for keeping track of the group's progress and schedule, one point person for communication, one point person for content integration, one point person for visual aids, and so on. Each person shouldn't do all that work on his or her own but help focus the group's attention on his or her specific area during group meetings.

Scheduling group meetings is one of the most challenging problems groups face, given people's busy lives. From the beginning, it should be clearly communicated that the group needs to spend considerable time in face-to-face meetings, and group members should know that they may have to make an occasional sacrifice to attend. Especially important is the commitment to scheduling time to rehearse the presentation. Consider creating a contract of group guidelines that include expectations for meeting attendance to increase group members' commitment.

Group presentations require members to navigate many logistics of their presentation. While it may be easier for a group to assign each member to create a five-minute segment and then transition from one person to the next, this is definitely not the most engaging method. Creating a master presentation and then assigning individual speakers creates a more fluid and dynamic presentation and allows everyone to become familiar with the content, which can help if a person doesn't show up to present and during the question-and-answer section. Once the content of the presentation is complete, figure out introductions, transitions, visual aids, and the use of time and space. In terms of introductions, figure out if one person will introduce all the speakers at the beginning, if speakers will introduce themselves at the beginning, or if introductions will occur as the presentation progresses.

In terms of transitions, make sure each person has included in his or her speaking notes when presentation duties switch from one person to the next. Visual aids have the potential to cause hiccups in a group presentation if they aren't fluidly integrated. Practicing with visual aids and having one person control them may help prevent this. Know how long your presentation is and know how you're going to use the space. Presenters should know how long the whole presentation should be and how long each segment should be so that everyone can share the responsibility of keeping time. Also, consider the size and layout of the presentation space. You don't want presenters huddled in a corner until it's their turn to speak or trapped behind furniture when their turn comes around.

  1. Of the three main problems facing group presenters, which do you think is the most challenging and why?

  2. Why do you think people tasked with a group presentation (especially students) prefer to divide the parts up and have members work on them independently before coming back together and integrating each part? What problems emerge from this method? In what ways might developing a master presentation and then assign parts to different speakers be better than the more divided method? What are the drawbacks to the master presentation method?


Specific Decision-Making Techniques

Some decision-making techniques involve determining a course of action based on the level of agreement among the group members. These methods include majority, expert, authority, and consensus rule. Figure 8.5.4 "Pros and Cons of Agreement-Based Decision-Making Techniques" reviews the pros and cons of each method.

 Figure 8.5.4: Majority rule is a simple method of decision-making based on voting. In most cases, a majority is considered h

Figure 8.5.4: Majority rule is a simple method of decision-making based on voting. In most cases, a majority is considered half plus one.


Majority rule
is a commonly used decision-making technique in which a majority (one-half plus one) must agree before a decision is made. A show-of-hands vote, a paper ballot, or an electronic voting system can determine the majority choice. Many decision-making bodies, including the US House of Representatives, Senate, and Supreme Court, use majority rule to make decisions, which shows that it is often associated with democratic decision-making since each person gets one vote and each vote counts equally. Of course, other individuals and mediated messages can influence a person's vote, but since the voting power is spread out over all group members, it is not easy for one person or party to take control of the decision-making process. In some cases - for example, to override a presidential veto or to amend the constitution - a supermajority of two-thirds may be required to make a decision.

Minority rule is a decision-making technique in which a designated authority or expert has the final say over a decision and may or may not consider the input of other group members. When a designated expert makes a decision by minority rule, there may be buy-in from others in the group, especially if the members of the group didn't have relevant knowledge or expertise. When a designated authority makes decisions, buy-in will vary based on group members' level of respect for the authority. For example, decisions made by an elected authority may be more accepted by those who elected him or her than by those who didn't.

As with majority rule, this technique can be time-saving. Unlike majority rule, one person or party can have control over the decision-making process. This type of decision-making is more similar to that used by monarchs and dictators. An obvious negative consequence of this method is that the needs or wants of one person can override the needs and wants of the majority. A minority deciding for the majority has led to negative consequences throughout history. The white Afrikaner minority that ruled South Africa for decades instituted apartheid, which was a system of racial segregation that disenfranchised and oppressed the majority population. The quality of the decision and its fairness really depends on the designated expert or authority.

Consensus rule is a decision-making technique in which all group members must agree on the same decision. On rare occasions, a decision may be ideal for all group members, leading to a unanimous agreement without further debate and discussion. Although this can be positive, be cautious that this is not a sign of groupthink. More typically, the consensus is reached only after a lengthy discussion.

On the plus side, consensus often leads to high-quality decisions due to the time and effort it takes to get everyone in agreement. Group members are also more likely to be committed to the decision because they invest in reaching it. On the negative side, the ultimate decision is often one that all group members can live with but not ideal for all members. Additionally, arriving at a consensus also includes conflict, as people debate ideas and negotiate the interpersonal tensions that may result.


Decision-Making Technique Pros Cons
Majority rule
  • Quick
  • Efficient in large groups
  • Each vote counts equally
  • Close decisions (5–4) may reduce internal and external "buy-in"
  • Doesn't take advantage of group synergy to develop alternatives that more members can support
  • The minority may feel alienated
Minority rule by expert
  • Quick
  • Decision quality is better than what less knowledgeable people could produce
  • Experts are typically objective and less easy to influence
  • Expertise must be verified
  • Experts can be difficult to find/pay for
  • Group members may feel useless
Minority rule by authority
  • Quick
  • Buy-in could be high if authority is respected
  • Authority may not be seen as legitimate, leading to less buy-in
  • Group members may try to sway the authority or compete for their attention
  • Unethical authorities could make decisions that benefit them and harm group members
Consensus rule
  • High-quality decisions due to time invested
  • Higher level of commitment because of participation in decision
  • Satisfaction with the decision because of the shared agreement
  • Time-consuming
  • Difficult to manage ideas and personal conflict that can emerge as ideas are debated
  • The decision may be okay but not ideal

Figure 8.5.4: Pros and Cons of Agreement-Based Decision-Making Techniques

Getting Critical: Six Hats Method of Decision Making

Edward de Bono developed the Six Hats method of thinking in the late 1980s, and it has since become a regular feature in decision-making training in business and professional contexts. The method's popularity lies in its ability to help people get out of habitual ways of thinking and to allow group members to play different roles and see a problem or decision from multiple points of view. The basic idea is that each of the six hats represents a different way of thinking, and when we figuratively switch hats, we switch the way we think. The hats and their style of thinking are as follows:

  • White hat. Objective - focuses on seeking information such as data and facts and then processes that information in a neutral way.
  • Red hat. Emotional - uses intuition, gut reactions, and feelings to judge information and suggestions.
  • Black hat. Negative - focus on potential risks, point out possibilities for failure, and evaluates information cautiously and defensively.
  • Yellow hat. Positive - is optimistic about suggestions and future outcomes gives constructive and positive feedback, points out benefits and advantages.
  • Green hat. Creative - try to generate new ideas and solutions, think "outside the box."
  • Blue hat. Philosophical - uses metacommunication to organize and reflect on the thinking and communication in the group, facilitates who wears what hat, and when group members change hats.

Specific sequences or combinations of hats can be used to encourage strategic thinking. For example, the group leader may start off wearing the Blue Hat and suggest that the group start their decision-making process with some "White Hat thinking" in order to process through facts and other available information. During this stage, the group could also process through what other groups have done when faced with a similar problem. Then the leader could begin an evaluation sequence starting with two minutes of "Yellow Hat thinking" to identify potential positive outcomes, then "Black Hat thinking" to allow group members to express reservations about ideas and point out potential problems, then "Red Hat thinking" to get people's gut reactions to the previous discussion, then "Green Hat thinking" to identify other possible solutions that are more tailored to the group's situation or completely new approaches.

At the end of a sequence, the Blue Hat would want to summarize what was said and begin a new sequence. To successfully use this method, the person wearing the Blue Hat should be familiar with different sequences and plan some thinking patterns ahead of time based on the problem and the group members. Each round of thinking should be limited to a certain time frame (two to five minutes) to keep the discussion moving.

  1. This decision-making method has been praised because it allows group members to "switch gears" in their thinking and allows for role-playing, which lets people express ideas more freely. How can this help enhance critical thinking? Which combination of hats do you think would be best for a critical thinking sequence?

  2. What combinations of hats might be useful if the leader wanted to break the larger group up into pairs and why? For example, what kind of thinking would result from putting Yellow and Red together, Black and White together, or Red and White together, and so on?

  3. Based on your preferred ways of thinking and your personality, which hat would be the best fit for you? Which would be the most challenging? Why?

Figure 8.5.5: Personality affects decision-making. For example, "emotional" group members make rash decisions.

Figure 8.5.5: Personality affects decision-making. For example, "emotional" group members make rash decisions.


Influences on Decision Making

The personalities of group members, especially leaders and other active members, affect the group's climate. Group member personalities can be categorized based on where they fall on a continuum anchored by the following descriptors: dominant/submissive, friendly/unfriendly, and instrumental/emotional. The more group members there are in any extreme of these categories, the more likely it that the group climate will also shift to resemble those characteristics.

  • Dominant versus submissive. Group members that are more dominant act more independently and directly, initiate conversations, take up more space, make more direct eye contact, seek leadership positions, and take control over decision-making processes. More submissive members are reserved, contribute to the group only when asked to, avoid eye contact, and leave their personal needs and thoughts unvoiced or give in to the suggestions of others.

  • Friendly versus unfriendly. Group members on the friendly side of the continuum find a balance between talking and listening, don't try to win at the expense of other group members, are flexible but not weak, and value democratic decision-making. Unfriendly group members are disagreeable, indifferent, withdrawn, and selfish, which leads them to either not invest in decision-making or direct it in their own interest rather than in the group's interest.

  • Instrumental versus emotional. Instrumental group members are emotionally neutral, objective, analytical, task-oriented, and committed followers, which leads them to work hard and contribute to the group's decision-making as long as it is orderly and follows agreed-on rules. Emotional group members are creative, playful, independent, unpredictable, and expressive, which leads them to make rash decisions, resist group norms or decision-making structures and switch often from relational to task focus.

Domestic Diversity and Group Communication

While it is becoming more likely that we will interact in small groups with international diversity, we are guaranteed to interact in groups that are diverse in terms of the cultural identities found within a single country or the subcultures found within a larger cultural group.

Gender stereotypes sometimes influence the roles that people play within a group. For example, the stereotype that women are more nurturing than men may lead group members (both male and female) to expect that women will play the role of supporters or harmonizers within the group. Since women have primarily performed secretarial work since the 1900s, it may also be expected that women will play the role of the recorder. In both of these cases, stereotypical notions of gender place women in roles that are typically not as valued in group communication.

The opposite is true for men. In terms of leadership, despite notable exceptions, research shows that men fill an overwhelmingly disproportionate amount of leadership positions. We are socialized to see certain behaviors by men as indicative of leadership abilities, even though they may not be. For example, men are often perceived to contribute more to a group because they tend to speak first when asked a question or to fill a silence and are perceived to talk more about task-related matters than relationally oriented matters.

Both of these tendencies create a perception that men are more engaged with the task. Men are also socialized to be more competitive and self-congratulatory, meaning that their communication may be seen as dedicated and their behaviors seen as powerful, and that when their work isn't noticed they will be more likely to make it known to the group rather than take silent credit. Even though we know that the relational elements of a group are crucial for success, even in high-performance teams, that work is not as valued in our society as task-related work.

Although some communication patterns and behaviors related to our typical (and stereotypical) gender socialization affects how we interact in and form perceptions of others in groups, the differences in group communication that used to be attributed to gender in early group communication research seem to be diminishing. This is likely due to the changing organizational cultures from which much group work emerges, which now has more than 60 years to adjust to women in the workplace. It is also due to a more nuanced understanding of gender-based research, which doesn't take a stereotypical view from the beginning as many early male researchers did.

Now, instead of biological sex being assumed as a factor that creates inherent communication differences, group communication scholars see that men and women both exhibit a range of behaviors that are more or less feminine or masculine. It is these gendered behaviors, and not a person's gender, that seem to have more of an influence on perceptions of group communication. Interestingly, group interactions are still masculinist in that male and female group members prefer a more masculine communication style for task leaders.

Both males and females in this role are more likely to adapt to a more masculine communication style. Conversely, men who take on social-emotional leadership behaviors adopt a more feminine communication style. In short, it seems that although masculine communication traits are more often associated with high-status positions in groups, both men and women adapt to this expectation and are evaluated similarly.

Other demographic categories influence group communication and decision-making. In general, group members have an easier time communicating when they are more similar than different regarding race and age. This ease of communication can make group work more efficient, but the homogeneity, meaning the members are more similar, may sacrifice some creativity. n general, groups that are culturally heterogeneous have better overall performance than more homogenous groups (Haslett & Ruebush, 1999). These groups benefit from the diversity of perspectives in terms of the quality of decision-making and creativity of output.

The benefits and challenges that come with the diversity of group members are important to consider. Since we will all work in diverse groups, we should be prepared to address potential challenges to reap the benefits. Diverse groups may be wise to coordinate social interactions outside of group time to find common ground that can help facilitate interaction and increase group cohesion. We should be sensitive but not let sensitivity create fear of "doing something wrong" which then prevents us from having meaningful interactions.

Key Takeaways

  • Every problem has common components: an undesirable situation, the desired situation, and obstacles between the undesirable and desirable situations. Every problem also has a set of characteristics that vary among problems, including task difficulty, number of possible solutions, group member interest in the problem, group familiarity with the problem, and the need for solution acceptance.

  • The group problem-solving process has five steps:

    1. Define the problem by creating a problem statement that summarizes it.
    2. Analyze the problem and create a problem question that can guide solution generation.
    3. Generate possible solutions. Possible solutions should be offered and listed without stopping to evaluate each one.
    4. Evaluate the solutions based on their credibility, completeness, and worth. Groups should also assess the potential effects of the narrowed list of solutions.
    5. Implement and assess the solution. Aside from enacting the solution, groups should determine how they will know the solution is working or not.

  • Common decision-making techniques include majority rule, minority rule, and consensus rule. Only a majority, usually one-half plus one, must agree before a decision is made with majority rule. With minority rule, a designated authority or expert has the final say over a decision, and the input of group members may or may not be invited or considered. With the consensus rule, all group members must agree on the same decision.

  • Several factors influence the decision-making process:

    • Situational factors include the degree of freedom a group has to make its own decisions, the level of uncertainty facing the group and its task, the size of the group, the group's access to information, and the origin and urgency of the problem.

    • Personality influences on decision-making include a person's value orientation (economic, aesthetic, theoretical, political, or religious), and personality traits (dominant/submissive, friendly/unfriendly, and instrumental/emotional).

    • Cultural influences on decision-making include the heterogeneity or homogeneity of the group makeup; cultural values and characteristics such as individualism/collectivism, power distance, and high-/low-context communication styles; and gender and age differences.