What is Marketing?

  • Marketing deals with identifying & meeting human and social needs. 
  • Marketing is "an organizational function and a set of processes for creating, communicating & delivering value for customers & for managing relationships in ways that benefit the organizations & its stake holders". (American Marketing Association)
  • Marketing Management: the art & science of choosing target markets & getting, keeping & growing customers thru creating, delivering, & communicating superior customer value. 
  • Marketing is a societal process by which individuals & groups obtain what they need and want thru creating, offering & freely exchanging products/services of value with others.
the marketing mix (price, place, promotion & product)

What is marketed?

  • Goods
  • Services
  • Events
  • Experiences
  • Persons
  • Places
  • Properties
  • Organizations
  • Information
  • Ideas

Marketers & Prospects

  • A (attention, marketer: Someone seeking a response a purchase, vote, donation) from another party call the prospect.

Source: Bernard Leong, https://s3.amazonaws.com/saylordotorg-resources/BUS/BUS305/BUS305-3.2.4-EntrepreneurMarketingPlanStrategiesDistributionAndChannels-CCBYNCND.pdf
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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