Skip to main content

BUS503: Foundations of Entrepreneurship

0%

Previous
Marketing Strategy

COURSE INTRODUCTION

Course Syllabus

Unit 1: Elements of Entrepreneurship

Unit 1 Learning Outcomes

1.1: The History of Small Business and Entrepreneurship

What Is Entrepreneurship?

Definition of Entrepreneurship

Small Business in U.S. History

Introduction to Entrepreneurship

1.2: Types of Entrepreneurship

Nine Key Frameworks for Entrepreneurship

Entrepreneurship Is…

Entrepreneurs vs. Intrapreneurs

Entrepreneurial Thought Leaders Seminar

1.3: Characteristics of a Successful Entrepreneur

An Entrepreneurial Model

Entrepreneur Assessment Survey

What Makes Someone an Entrepreneur?

Why Become an Entrepreneur?

Principles of Entrepreneurship

The Drive of an Entrepreneur

Entrepreneurship Myths

1.4: Business Considerations

What Legal Entity Is Right for Your Business?

What is Intellectual Property?

1.5: Business Ethics

Business Ethics in a Nutshell

Understanding Business Ethics

Managing a Socially Responsible Business

Trends in Ethics and Corporate Social Responsibility

Unit 1 Assessment

Unit 1 Assessment

Unit 2: Building the Right Team

Unit 2 Learning Outcomes

2.1: The Management Team

Building a Team

Who Are Managers?

Leadership, Entrepreneurship, and Strategy

Leadership Styles

Emotional Intelligence

Succession Planning

2.2: Board of Advisors

Boards of Advisors in Small Businesses

2.3: Hiring A-Players

Hiring Your First Employee

Hiring the Right People

2.4: Recruitment, Selection, and Staff Development

Recruiting Workers

Selecting and Managing Your Team: Employee Training

2.5: Team-Building and Group Dynamics

Managing Groups and Teams

Team-Building

2.6: Conflict Resolution

Conflict and Negotiations

Unit 2 Assessment

Unit 2 Assessment

Unit 3: The Business Plan

Unit 3 Learning Outcomes

3.1: Business Planning

Creating a Business Plan

Developing a Business Plan

3.2: How to Write a Great Business Plan

Due Diligence

How to Write a Business Plan

Ten Dos and Don'ts of Writing a Business Plan

3.3: The Outline for a Business Plan

Small Business Plan Outline

Operations

Business Plan Template

3.4: Sections of a Business Plan

How to Write an Executive Summary

Company Mission and Description

Simple Mission Statements

Products and Services

Marketing Strategy

Management and Leadership

Financial Statements

3.5: The Franchise Route

Franchising

Disadvantages of Franchises

Advantages of Franchises

Franchising: A Popular Trend

Unit 3 Assessment

Unit 3 Assessment

Unit 4: Marketing Strategy

Unit 4 Learning Outcomes

4.1: What Is Marketing and Market Research

What Is Marketing?

General Economic Conditions

The Product Life Cycle

4.2: Market Research

Marketing Research and Market Intelligence

Is Your Business Doing Effective Market Research?

Demographics

Political Environment

Applicable Legislation

Cultural Values

Primary and Secondary Research

4.3: Target Market and Segmentation

Defining the Target Market

Market Segmenting, Targeting, and Positioning

Developing a Market Segmentation

Adding Products and Services

4.4: Competition

Competition

Competitive Perceptual Positioning – Perceptual Mapping

Conducting a Situational Analysis

4.5: Pricing

Pricing

4.6: Promotion

Defining Promotion

The Many Goals of Persuasion

4.7: Distribution

Marketing Channel Strategies

Customer Relationships and Selling Strategies

4.8: Niche Marketing

Selecting a Target Market

Selecting Target Markets and Target-Market Strategies

4.9: The Marketing Plan

The Purpose of a Marketing Plan

The Marketing Plan

Elements of a Marketing Plan

Marketing Plan Discussion

Unit 4 Assessment

Unit 4 Assessment

Unit 5: Financing the New Venture

Unit 5 Learning Outcomes

5.1: Financing Fundamentals

Financial Statements

Standardizing Financial Statements

Break-Even Analysis

Financing Check

5.2: Sources of Financing

Financing Entrepreneurship

Sources of Financing

Financing Company Operations

Special Funding Strategies

5.3: Funding Types

Banks

Venture Capital

Government Funding

Barter

Customer Financing

Crowdfunding

SBIR and STTR Grants

Angel Investors

5.4: Managing Growth

Organizational Growth Strategies

5.5: Exit Strategy

Exit Strategies

Strategies for Exiting Your Business

Unit 5 Assessment

Unit 5 Assessment

Study Guide

BUS503 Study Guide

Certificate Final Exam

BUS503: Certificate Final Exam

Course Feedback Survey

Course Feedback Survey
Next

Course Catalog
- All categories
Arts & Humanities
Art History

Communication

English

Philosophy
- Business Administration
- Computer Science
- English as a Second Language
Professional Development
Business and Communication

College Success

Computer and Information Technology

General Knowledge for Teachers

Writing and Soft Skills
Science and Math
Biology

Chemistry

Mathematics

Physics
Social Science
Economics

Geography

History

Political Science

Psychology

Sociology
Home
Specialization Programs
Specialization Programs
Help
Getting Started Help Center & FAQ

Search

Search

Toggle search input

You are currently using guest access

Log in

Course Catalog Collapse Expand

All categories

Arts & Humanities

Art History

Communication

English

Philosophy

Business Administration

Computer Science

English as a Second Language

Professional Development

Business and Communication

College Success

Computer and Information Technology

General Knowledge for Teachers

Writing and Soft Skills

Science and Math

Biology

Chemistry

Mathematics

Physics

Social Science

Economics

Geography

History

Political Science

Psychology

Sociology

Home Specialization Programs Collapse Expand

Specialization Programs

Help Collapse Expand

Getting Started Help Center & FAQ

Expand all Collapse all

Skip Table of contents

Table of contents

What is Marketing?
8 Demand States
Types of Markets
Marketing Practices
Integrated Marketing Approach: 4 Ps of Marketing
Product
Price
Promotion: Common Platforms
Place
Packaging
SWOT Analysis
Opportunity/Threat
Marketing Channels
Push/Pull Strategy
What is branding?
Principles of Influence for Marketing/Sales
What is social media?
Case Studies

BUS503: Foundations of Entrepreneurship
Unit 3: The Business Plan
3.4: Sections of a Business Plan
Marketing Strategy

Marketing Strategy

Book
Print book
Print this chapter

Completion requirements

Types of Markets

Consumer Markets
Business Markets
Global Markets
Non-Profit Markets & Governmental

Back to '3.4: Sections of a Business Plan'

Contact site support

You are currently using guest access (Log in)

Get the mobile app

Powered by Moodle

© Saylor Academy 2010-2024 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.

Privacy Policy Terms & Conditions

Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.