Promotion: Common Platforms

Advertising Sales Promotion
Events/Experiences
Public Relations & Publicity
 Personal Selling Direct Marketing
Print & Broadcast
Ads,
Packaging-outers,
Packaging inserts,
Motion Pictures,
Brochures &
Booklets
Posters & leaflets,
Directories
Reprint of Ads,
Billboards,
Display Signs,
Point of purchase
displays,
Audiovisual
materials,
Symbols and logos
Videotapes, CD,
DVDs		 Contests, games,
sweepstakes,
lotteries,
Premium & gifts,
Samples,
Fairs & trade shows,
Exhibits,
Demonstrations,
Coupons,
Rebates
Low-interest
financing,
Entertainment,
Trade-in allowances,
Continuity
Programs,
Tie-ins		 Sports,
Entertainment,
Festivals,
Arts,
Courses,
Factory Tours,
Company Museums,
Street Activities		 Press Kits,
Speeches,
Seminars,
Annual Reports,
Charitable
Donations,
Sponsorships,
Publications,
Community
Relations,
Lobbying,
Identity Media
Company Magazine
or newsletters		 Sales presentations,
Sales meetings,
Incentive programs,
Samples,
Fairs and Trade
Shows		 Catalogs,
Mailings,
Tele-marketing,
Electronic Shopping,
TV shopping,
Fax-mail
Email
Voice mail

Back to '3.4: Sections of a Business Plan'