Marketing Strategy

Case Study 1: Corporate Blog Page for Start-Ups

Singapore based Case Study: blog.zopim.com

To engage users and let them know the latest features of the web application.

Case Study 2: Facebook Pages for Non-Profit Organizations

How to measure ROI for marketing for Facebook

Case Study 3: Twitter for Start-Ups

• Start by identifying your start-ups or communications objective using Twitter:
• Customer Service - e.g @starhubcares
• Product Promotion & Sales - e.g. @vodafonenews_au
• Crisis Management - e.g. @flusingapore
• Events activation
•  Issue Advocacy
• Corporate Reputation Management

Twitter to track major events: Singapore Idol 2009