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  • BUS503: Foundations of Entrepreneurship
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    COURSE INTRODUCTION
    Course Syllabus
    Unit 1: Elements of Entrepreneurship
    Unit 1 Learning Outcomes
    1.1: The History of Small Business and Entrepreneurship
    What Is Entrepreneurship?
    Definition of Entrepreneurship
    Small Business in U.S. History
    Introduction to Entrepreneurship
    1.2: Types of Entrepreneurship
    Nine Key Frameworks for Entrepreneurship
    Entrepreneurship Is…
    Entrepreneurs vs. Intrapreneurs
    Entrepreneurial Thought Leaders Seminar
    1.3: Characteristics of a Successful Entrepreneur
    An Entrepreneurial Model
    Entrepreneur Assessment Survey
    What Makes Someone an Entrepreneur?
    Why Become an Entrepreneur?
    Principles of Entrepreneurship
    The Drive of an Entrepreneur
    Entrepreneurship Myths
    1.4: Business Considerations
    What Legal Entity Is Right for Your Business?
    What is Intellectual Property?
    1.5: Business Ethics
    Business Ethics in a Nutshell
    Understanding Business Ethics
    Managing a Socially Responsible Business
    Trends in Ethics and Corporate Social Responsibility
    Unit 1 Assessment
    Unit 1 Assessment
    Unit 2: Building the Right Team
    Unit 2 Learning Outcomes
    2.1: The Management Team
    Building a Team
    Who Are Managers?
    Leadership, Entrepreneurship, and Strategy
    Leadership Styles
    Emotional Intelligence
    Succession Planning
    2.2: Board of Advisors
    Boards of Advisors in Small Businesses
    2.3: Hiring A-Players
    Hiring Your First Employee
    Hiring the Right People
    2.4: Recruitment, Selection, and Staff Development
    Recruiting Workers
    Selecting and Managing Your Team: Employee Training
    2.5: Team-Building and Group Dynamics
    Managing Groups and Teams
    Team-Building
    2.6: Conflict Resolution
    Conflict and Negotiations
    Unit 2 Assessment
    Unit 2 Assessment
    Unit 3: The Business Plan
    Unit 3 Learning Outcomes
    3.1: Business Planning
    Creating a Business Plan
    Developing a Business Plan
    3.2: How to Write a Great Business Plan
    Due Diligence
    How to Write a Business Plan
    Ten Dos and Don'ts of Writing a Business Plan
    3.3: The Outline for a Business Plan
    Small Business Plan Outline
    Operations
    Business Plan Template
    3.4: Sections of a Business Plan
    How to Write an Executive Summary
    Company Mission and Description
    Simple Mission Statements
    Products and Services
    Marketing Strategy
    Management and Leadership
    Financial Statements
    3.5: The Franchise Route
    Franchising
    Disadvantages of Franchises
    Advantages of Franchises
    Franchising: A Popular Trend
    Unit 3 Assessment
    Unit 3 Assessment
    Unit 4: Marketing Strategy
    Unit 4 Learning Outcomes
    4.1: What Is Marketing and Market Research
    What Is Marketing?
    General Economic Conditions
    The Product Life Cycle
    4.2: Market Research
    Marketing Research and Market Intelligence
    Is Your Business Doing Effective Market Research?
    Demographics
    Political Environment
    Applicable Legislation
    Cultural Values
    Primary and Secondary Research
    4.3: Target Market and Segmentation
    Defining the Target Market
    Market Segmenting, Targeting, and Positioning
    Developing a Market Segmentation
    Adding Products and Services
    4.4: Competition
    Competition
    Competitive Perceptual Positioning – Perceptual Mapping
    Conducting a Situational Analysis
    4.5: Pricing
    Pricing
    4.6: Promotion
    Defining Promotion
    The Many Goals of Persuasion
    4.7: Distribution
    Marketing Channel Strategies
    Customer Relationships and Selling Strategies
    4.8: Niche Marketing
    Selecting a Target Market
    Selecting Target Markets and Target-Market Strategies
    4.9: The Marketing Plan
    The Purpose of a Marketing Plan
    The Marketing Plan
    Elements of a Marketing Plan
    Marketing Plan Discussion
    Unit 4 Assessment
    Unit 4 Assessment
    Unit 5: Financing the New Venture
    Unit 5 Learning Outcomes
    5.1: Financing Fundamentals
    Financial Statements
    Standardizing Financial Statements
    Break-Even Analysis
    Financing Check
    5.2: Sources of Financing
    Financing Entrepreneurship
    Sources of Financing
    Financing Company Operations
    Special Funding Strategies
    5.3: Funding Types
    Banks
    Venture Capital
    Government Funding
    Barter
    Customer Financing
    Crowdfunding
    SBIR and STTR Grants
    Angel Investors
    5.4: Managing Growth
    Organizational Growth Strategies
    5.5: Exit Strategy
    Exit Strategies
    Strategies for Exiting Your Business
    Unit 5 Assessment
    Unit 5 Assessment
    Study Guide
    BUS503 Study Guide
    Certificate Final Exam
    BUS503: Certificate Final Exam
    Course Feedback Survey
    Course Feedback Survey
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  • Financing Check
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  1. BUS503: Foundations of Entrepreneurship
  2. Unit 5: Financing the New Venture
  3. 5.1: Financing Fundamentals
  4. Financing Check

Financing Check

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  2. c
  3. a
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Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.