Research Design
Sociologists have used qualitative research methods to conduct research and obtain data to explain, predict or control an aspect of social reality. These research methods are increasingly being used in the business world to examine and explain consumer behavior and other social interactions that may impact a business. Read this article to explore the goals, sources, and primary methods used in qualitative research.
Methods of Data Collection for Qualitative Inquiry
Community Based Participatory Action Research
Community Based Participatory Action Research (CBPAR) is a methodological approach to research that not only seeks to understand the social world, or a part of the social world, but also to change it in a particular, normative direction. Photovoice or photoelicitation is a form of qualitative, textual inquiry that uses visual imagery and dialogue between researchers and participants to democratize the researcher participant relationship and enable participants to represent and express experiences and meanings in ways that are meaningful to the standpoints and perspectives of the research participants.