Here, we consider how B2B customer interactions, typically long and complex buying processes that tend to be more relationship-based, differ from B2C interactions.
Leasing
In B2B transactions, leasing serves as an alternative financing method for customers looking to use high-priced products and services.
Learning Objectives
Discuss the advantages and disadvantages of leasing in business-to-business transactions
Key Takeaways
Key Points
- One of the major benefits of business leasing is the ability for organizations to quickly take advantage of new products available on the market.
- Leasing can also help organizations manage their annual budgets, avoid dealing with depreciated and unusable equipment, and take advantage of the latest technologies available on the market.
- Some of the major disadvantages to leasing products include loss of control over the product, limited flexibility in contract modifications, and hidden fees and penalties for damaged products.
Key Terms
- depreciation: The measurement of the decline in value of assets. Not to be confused with impairment, which is the measurement of the unplanned, extraordinary decline in value of assets.
- lessee: An individual or a corporation who has the right of use of something of value, gained through a lease agreement with the real owner of the property.
Leasing
Leasing is a process by which a firm can obtain the use of certain fixed assets for which it must pay a series of contractual, periodic, or tax deductible payments. In business-to-business ( B2B ) transactions, leasing serves as an alternative method for customers looking to use high-priced products and services. For example, customers often lease software products. The process works similar to leasing a car, where customers pay a fee over time to use the technology without owning the equipment. At the end of the lease, the hardware is returned or purchased at a fair market price.
Benefits Of Leasing
One of the major benefits of leasing is the ability for organizations to quickly take advantage of new products available on the market. Organizations such as schools and universities, which often rely on bonds to fund new hardware and software purchases, frequently take advantage of leasing programs. This keeps the hardware in schools current, and ensures that students are using the latest technology.
Business
products also tend to depreciate quickly and have little value at the
end of its life. Leasing allows organizations to avoid dealing with the
depreciation of outdated products. When a piece of technology has
reached the end of its life, the equipment is usually sent back to the
vendor for disposal, saving the customer time and money. Organizations
with smaller cash flows can also obtain technology at lower costs by
leasing products rather than purchasing them.
Leasing
can also help organizations manage their annual budgets. Depending on
the organization, lease agreements are easier to administer and approve
than purchasing agreements, since the cost of the equipment is spread
out over the course of the lease. In contrast, organizational purchases
require the availability of large sums of money within a single fiscal
year. Leasing business products not only significantly reduces the
length of the approval process for obtaining products, but makes it
easier for organizations to balance their annual budget.
Additional
advantages of B2B leasing agreements include flexible lease-to-own
programs. A lease can be structured to allow the purchase of equipment
at the end of the lease for fair market value of the hardware.
Furthermore, lease agreements can be structured to include maintenance,
installation, software, and other professional services. This can save
the district time and money in the long run.
Potential Disadvantages Of Leasing
Without
owning a product, organizations also lack full control over what can be
done with the equipment. Whereas customers who purchase equipment wield
influence over future product updates and modifications, leasing
customers may have limited say in how products evolve for future
releases.
Lease
agreements are also set for a definite period of time, which locks
organizations with certain vendors and equipment. If the needs of the
lessee suddenly change, it might be difficult to modify the terms of the
lease. However, some leases will allow product upgrades before the end
of the lease.
In
addition, lessees might not be able to return damaged products
depending on the leasing conditions. Leasing terms sometimes include
hidden fees and penalties at the conclusion of the lease, all of which
can cost the organization extra money. Accounting and purchasing
departments must be aware of both the pros and cons of the lease to
avoid larger problems over the lifetime of the leasing contract.