GKT103: General Knowledge for Teachers – Essays

Planning Based on Audience and Purpose

Identifying the target audience and purpose of an essay is a critical part of planning the structure and techniques that are best to use. It's important to consider the following:

• Is the the purpose of the essay to educate, announce, entertain, or persuade?
• Who might be interested in the topic of the essay?
• Who would be impacted by the essay or the information within it?
• What does the reader know about this topic?
• What does the reader need to know in order to understand the essay's points?
• What kind of hook is necessary to engage the readers and their interest?
• What level of language is required? Words that are too subject-specific may make the writing difficult to grasp for readers unfamiliar with the topic.
• What is an appropriate tone for the topic? A humorous tone that is suitable for an autobiographical, narrative essay may not work for a more serious, persuasive essay.

Hint: Answers to these questions help the writer to make clear decisions about diction (i.e., the choice of words and phrases), form and organization, and the content of the essay.

Use Audience and Purpose to Plan Language

In many classrooms, students may encounter the concept of language in terms of correct versus incorrect. However, this text approaches language from the perspective of appropriateness. Writers should consider that there are different types of communities, each of which may have different perspectives about what is "appropriate language" and each of which may follow different rules, as John Swales discussed in "The Concept of Discourse Community". Essentially, Swales defines discourse communities as "groups that have goals or purposes, and use communication to achieve these goals".

Writers (and readers) may be more familiar with a home community that uses a different language than the language valued by the academic community. For example, many people in Hawai‘i speak Hawai‘i Creole English (HCE colloquially regarded as "Pidgin"), which is different from academic English. This does not mean that one language is better than another or that one community is homogeneous in terms of language use; most people "code-switch" from one "code" (i.e., language or way of speaking) to another. It helps writers to be aware and to use an intersectional lens to understand that while a community may value certain language practices, there are several types of language practices within our community.

What language practices does the academic discourse community value? The goal of first-year-writing courses is to prepare students to write according to the conventions of academia and Standard American English (SAE). Understanding and adhering to the rules of a different discourse community does not mean that students need to replace or drop their own discourse. They may add to their language repertoire as education continues to transform their experiences with language, both spoken and written. In addition to the linguistic abilities they already possess, they should enhance their academic writing skills for personal growth in order to meet the demands of the working world and to enrich the various communities they belong to.

Use Techniques to Plan Structure

Before writing a first draft, writers find it helpful to begin organizing their ideas into chunks so that they (and readers) can efficiently follow the points as organized in an essay.

First, it's important to decide whether to organize an essay (or even just a paragraph) according to one of the following:

• Chronological order (organized by time)
• Spatial order (organized by physical space from one end to the other)
• Prioritized order (organized by order of importance)

There are many ways to plan an essay's overall structure, including mapping and outlining.

Mapping (which sometimes includes using a graphic organizer) involves organizing the relationships between the topic and other ideas. The following is example (from ReadWriteThink.org, 2013) of a graphic organizer that could be used to write a basic, persuasive essay:

Outlining is also an excellent way to plan how to organize an essay. Formal outlines use levels of notes, with Roman numerals for the top level, followed by capital letters, Arabic numerals, and lowercase letters. Here's an example:

1. Introduction
   1. Hook/Lead/Opener: According to the Leilani was shocked when a letter from Chicago said her "Aloha Poke" restaurant was infringing on a non-Hawaiian Midwest restaurant that had trademarked the words "aloha" (the Hawaiian word for love, compassion, mercy, and other things besides serving as a greeting) and "poke" (a Hawaiian dish of raw fish and seasonings).
   2. Background information about trademarks, the idea of language as property, the idea of cultural identity, and the question about who owns language and whether it can be owned.
   3. Thesis Statement (with the main point and previewing key or supporting points that become the topic sentences of the body paragraphs): While some business people use language and trademarks to turn a profit, the nation should consider that language cannot be owned by any one group or individual and that former (or current) imperialist and colonialist nations must consider the impact of their actions on culture and people groups, and legislators should bar the trademarking of non-English words for the good of internal peace of the country.
2. Body Paragraphs
   1. Main Point (Topic Sentence): Some business practices involve co-opting languages for the purpose of profit.
      1. Supporting Detail 1: Information from Book 1 - Supporting Sentences
         1. Subpoint
      2. Supporting Detail 2: Information from Article 1 - Supporting Sentences
         1. Subpoint
         2. Subpoint
   2. Main Point (Topic Sentence): Language cannot be owned by any one group or individual.
      1. Supporting Detail 1: Information from Book 1 - Supporting Sentences
         1. Subpoint
      2. Supporting Detail 2: Information from Article 1 - Supporting Sentences
         1. Subpoint
         2. Subpoint
   3. Main Point (Topic Sentence): Once (or currently) imperialist and colonialist nations must consider the impact of their actions on culture and people groups.
      1. Supporting Detail
         1. Subpoint
   4. Legislators should bar the trademarking of non-English words for the good and internal peace of the country.
3. Conclusion (Revisit the Hook/Lead/Opener, Restate the Thesis, End with a Twist - a strong more globalized statement about why this topic was important to write about)

Note about outlines: Informal outlines can be created using lists with or without bullets. What is important is that main and subpoint ideas are linked and identified.