Opportunities and Threats

Companies and investors look for opportunities that often require expanding beyond their borders. Therefore, a thorough analysis must be conducted to determine which opportunities are legitimate and mitigate potential threats to the company.

Read this chapter, which explains how a global company must consider opportunities and threats before making business decisions in international markets. As you read, think about one of your favorite companies. What opportunities and threats do they face in the global market?

Threats and Opportunities in the Global Marketplace

  • What threats and opportunities exist in the global marketplace?

To be successful in a foreign market, companies must fully understand the foreign environment in which they plan to operate. Politics, cultural differences, and the economic environment can represent both opportunities and pitfalls in the global marketplace.

Source: Rice University, https://opentextbc.ca/businessopenstax/chapter/threats-and-opportunities-in-the-global-marketplace/
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