In general view of academic work, authors have to follow the due process to prove the authenticity of their work. Before one puts a thesis together, a pre-process needs to be followed:
1. The Topic: What are you writing about? Are you adding to an existing research finding or developing a new argument or an industrial journal?
2. Target. Who are the consumers of your project and their demographic variables? example: students at a certain level of study, of industrial experts.
3. Research: Read more about the topic to get a broader picture of the issue, and cite the up-to-date information that resonates with your perspective.