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  • BUS607: Data-Driven Decision-Making
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    Course Introduction
    Course Syllabus
    Unit 1: Introduction to Data-Driven Decision-Making
    1.1: What is Data-Driven Decision-Making?
    1.1.1: Data-Driven Information
    1.1.2: Data-Driven Learning
    1.1.3: Data-Driven Science
    1.2: Using Data-Driven Decision-Making in the Real World
    Unit 1 Discussion
    Unit 1 Study Resources
    Unit 1 Assessment
    Unit 2: Transforming to a Data-Driven Decision-Making Enterprise
    2.1: DDDM Implementation Continuums
    2.1.1: Data/Technology
    2.1.2: Organizational/People
    2.1.3: Process/Workflow
    2.2: Critical Success Factors
    Unit 2 Discussion
    Unit 2 Study Resources
    Unit 2 Assessment
    Unit 3: The Role of Leadership
    3.1: The Role of Leadership
    3.2: Leadership versus Other Critical Success Factors
    3.3: What Is Effective Leadership?
    Unit 3 Discussion
    Unit 3 Study Resources
    Unit 3 Assessment
    Unit 4: Types of Data
    4.1: Quanitative Data
    4.2: Qualitative Data
    4.3: Big Data
    4.4: Types of Analytics
    Unit 4 Discussion
    Unit 4 Study Resources
    Unit 4 Assessment
    Unit 5: Deriving Data Insights
    5.1.1: Frequency Tables
    5.1.2: Frequency Distributions
    5.1.3: Graphic Presentations
    5.2: Charts, Graphs, and Tables
    Unit 5 Discussion
    Unit 5 Study Resources
    Unit 5 Assessment
    Unit 6: Creating Effective Visualizations
    6.1: Best Practices in Visualization
    6.2: How to Think about Visualization
    6.3: Telling a Story with Data
    Unit 6 Discussion Prompts
    Unit 6 Study Resources
    Unit 6 Assessment
    Unit 7: Database Marketing and Customer Relationship Management
    7.1: Database Marketing
    7.2: Customer Relationship Management (CRM)
    7.2.1: Components of CRM
    7.2.2: CRM in Industry
    7.2.3: The Relationship between CRM and Customer Lifetime Value (CLV)
    Unit 7 Discussion
    Unit 7 Study Resources
    Unit 7 Assessment
    Unit 8: Data-Driven Uses and Misuses
    8.1: Collecting Data
    8.1.1: How Data Is Collected
    8.1.2: Using Business Objectives to Target Data
    8.2: Making Business Decisions Using Data
    Unit 8 Discussion
    Unit 8 Study Resources
    Unit 8 Assessment
    Course Feedback Survey
    Study Guide
    Certificate Final Exam
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  • All categories
Arts and Humanities
  • Art History
  • Communication
  • English
  • Philosophy
  • Business Administration
  • Computer Science
  • English as a Second Language
Professional Development
  • Business and Communication
  • College Success
  • Computer and Information Technology
  • General Knowledge for Teachers
  • Writing and Soft Skills
Science and Mathematics
  • Biology
  • Chemistry
  • Mathematics
  • Physics
Social Science
  • Economics
  • Geography
  • History
  • Political Science
  • Psychology
  • Sociology
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    BUS607: Data-Driven Decision-Making

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    Saylor Academy © 2010-2025 except as otherwise noted. Excluding course final exams, content authored by Saylor Academy is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor Academy®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.