Discussion: Unit 6
Completion requirements
Make forum posts: 1
- As a customer and consumer, you purchase products for many reasons. Why do you typically buy a product? Is it cost, quality, company reputation and social presence, or other factors?
- Are you loyal to particular brands? Why or why not?
- Are you swayed to purchase based on consumer reward programs? Name a customer reward program you participate in?
- Are there companies which you believe in and trust? Explain. Why is it important for companies to build trust?
- The internet has expanded the customer experience and exposure to products. Explain the challenges companies and customers face with internet purchases.